In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.
Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved.
Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
