Unlocking On-Box Advertising: An Emerging & Effective Ad Channel Join Our webinar where we will explore and substantiate on-box advertising (OBA) as an emerging ad channel with potential. Research From UK’s Co-op Measures Ad Impact at Other Retailers A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores. Research: Unilever Insights Serving Consumers Through an Economic Downturn Shopper Marketing's Impact on Sales Column: Crack a Code? Cost, Sales Lift and ROI of Various In-Store Tactics Chart #4: Effect of Relevance on ROI Chart #11: Lift vs. Cost Efficiency Index Chart #8: ROI of Shopper Marketing vs. Trade Events Chart #5: ROI Variation by Retailer 1 2 3 4 5 Next Last
