Member Report: InMarket's 2025 Predictions Report InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more. Candy Brands Lean on Streaming Ads Ahead of Halloween Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year. Unlocking On-Box Advertising: An Emerging & Effective Ad Channel View On-Demand: Our webinar where we will explore and substantiate on-box advertising (OBA) as an emerging ad channel with potential. Research From UK’s Co-op Measures Ad Impact at Other Retailers A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores. Research: Unilever Insights Serving Consumers Through an Economic Downturn Shopper Marketing's Impact on Sales Column: Crack a Code? Cost, Sales Lift and ROI of Various In-Store Tactics Chart #7: ROI of Pre-store vs. In-store Tactics Chart #4: Effect of Relevance on ROI 1 2 3 4 5 Next Last
