Research Topic

Skai once again tapped P2PI to produce the report, surveying CPG brand and agency executives to get a window into what matters most to them, where they’re investing, how they’re shifting strategies and what they’re most concerned about.

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

Join our webinar as Experts unpack the key takeaways from this year's State of Retail Media Report.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.