Research Topic

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.

The Consumer Price Index rose slightly in April, bringing the annual inflation rate to 4.9%, down from a peak of 9% in 2022.

Consumer trends — and society overall — are changing in ways we can no longer anticipate, making it increasingly hard to predict the ever-moving target of shopper behavior, says Editorial Director Jessie Dowd.

Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.

Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.