Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE. Kroger, Instacart Deepen Partnership to Expand AI-Driven Digital Shopping The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners. Northeast Grocery Upgrades Digital Shopping Assets With Instacart Technology Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro. Coca-Cola Bottling Canada Uses Instacart's New Consumer Insights Portal The portal provides advertisers visibility into how shoppers discover and choose products across channels. Instacart Provides Ads for Vroom Delivery's C-Stores The partnership supports Vroom Delivery’s efforts to better assist small- and medium-sized convenience retailers in leveraging advertising demand. Hy-Vee Expands Digital Ad Placements Two new offerings give CPG brands premium placement and enhanced targeting across Hy-Vee.com. Top Retail Media Stories From August 2025 Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month. Instacart Expands Alcohol Retail Reach With Bottlecapps Partnership Carrot Ads will power new retail media opportunities for 1,300+ alcohol retailers. Hy-Vee Strengthens Retail Media Capabilities The Midwest grocer accelerates its retail media evolution through multiple partnerships. Wegmans Pilots Smart Cart Technology Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation. 1 2 3 4 5 Next Last
