Consumer Analytics

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

The warehouse giant admits it's still the early days, though.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.

Consumers are significantly more stressed than ever, writes Jessie Dowd, but what does that mean for brands and retailers?

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.