Why Shopper Data Is the Only Advantage That Can't Be Undercut Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale. Kroger Debuts Self-Service Advertising With TikTok The retailer shares research on why brands should repeat messaging to reach relevant audiences. How Newell CMO Uses AI to Win Over Agents and Human Consumers Alike CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization. How Dollar General Charted Its Path in Data The retailer's data science director lays out steps for retail media success at GroceryTech. Walmart Connect Breaks CTV Barriers The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies. Sam’s Club Expands MAP With In-Club Media, Experiential Activations The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.” Walmart, Vizio Link TV Logins to Retail Sales Data New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend. Coty Expands AI Ecosystem, Adds Generative Asset Optimization The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation. Infillion Acquires Catalina Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization. Canadian Tire, Microsoft Partner to Launch AI Platform for Personalized Retail The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events. 1 2 3 4 5 Next Last
