Consumer Analytics

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

The retailer's data science director lays out steps for retail media success at GroceryTech.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.

The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement.