Consumer Analytics

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.

The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Uber Intelligence lets brands combine anonymized Uber data with their own customer information to better understand movement, dining and ordering behaviors.