Consumer Analytics

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.

The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

On-Demand Webinar: Join the webinar to get actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments, and prepare for critical conversations with retail partners.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.