Consumer Attitudes & Behavior

Estee Lauder Targets a New Generation of Consumers With Global Fragrance Launch

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers.
Inside Canadian Commerce: Q2 2026 Trends, Tactics and Standout Activations

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.
Summerween Trend Pushes Halloween Candy Sales Earlier

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.
Inflation-Era Shopping Habits Are Here to Stay, Report Finds

The inaugural Affordability Tracker finds that while grocery purchasing power has improved since 2023, shoppers remain highly value-conscious.
Report: Back-to-School Shopping Will Be More Intentional, Happen Later in the Summer

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.
What It Takes to Claim the $40 Billion Alcohol Opportunity

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.
Fourth of July 2026 Shopper Habits

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.
Kroger Debuts Self-Service Advertising With TikTok

The retailer shares research on why brands should repeat messaging to reach relevant audiences.
Grocery Shoppers Least Likely to Trust AI Recommendations, Research Finds

New survey from Chicory reveals 76% of U.S. consumers would pass on AI-selected grocery brands.
Grilling Season Shopper Habits

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

Estee Lauder Targets a New Generation of Consumers With Global Fragrance Launch

Inside Canadian Commerce: Q2 2026 Trends, Tactics and Standout Activations

Summerween Trend Pushes Halloween Candy Sales Earlier

Inflation-Era Shopping Habits Are Here to Stay, Report Finds

Report: Back-to-School Shopping Will Be More Intentional, Happen Later in the Summer

What It Takes to Claim the $40 Billion Alcohol Opportunity

Fourth of July 2026 Shopper Habits

Kroger Debuts Self-Service Advertising With TikTok

Grocery Shoppers Least Likely to Trust AI Recommendations, Research Finds

Grilling Season Shopper Habits

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