Consumer Attitudes & Behavior

Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media.

Wegmans, Publix, Trader Joe's and H-E-B are ranked the highest for customer experience, according to syndicated research from Market Force.

Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51.

A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year.