Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.
As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.
Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.