Consumer Attitudes & Behavior

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Strategic spending and regional divides shape seasonal shopping outlook.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Inmar's report, which highlights opportunities for BevAlc brands amid consumption declines, also showcases a success story from a leading hard-seltzer brand.

Chicory's latest expansion aligns with growing consumer interest in healthy living, home cooking and meal planning.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.

Nearly half of consumers spend between $10 and $30 on candy for the holiday each year, according to data from Breaktime Media.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.