Consumer Attitudes & Behavior

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

More than half of shoppers prefer to gift practical and useful items during the holiday season, according to data from Breaktime Media.

Shoppers can earn points on partner promotions.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

An analysis of digital web pages during November highlighted the trends that shaped the sales event, including Amazon's dominance and surprising players in the grocery space.

While online transactions in the U.S. saw only a 2% year-over-year increase on Black Friday, Cyber Monday showed a significantly stronger performance in the first 12 hours of the sales event, according to data from Criteo.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

Consumers are significantly more stressed than ever, writes Jessie Dowd, but what does that mean for brands and retailers?