Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.
Avie Leang-Lorenzo, VP of merchandising solutions and business intelligence, will explore how Canadians are redefining what “worth it” means in today's environment.
P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.