Consumer Attitudes & Behavior

Fourth of July 2026 Shopper Habits

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.
Kroger Debuts Self-Service Advertising With TikTok

The retailer shares research on why brands should repeat messaging to reach relevant audiences.
Grocery Shoppers Least Likely to Trust AI Recommendations, Research Finds

New survey from Chicory reveals 76% of U.S. consumers would pass on AI-selected grocery brands.
Grilling Season Shopper Habits

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.
P2PI's 2026 Shopper Pulse Study: Wave 2

The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now.
Uncovering What Impacts Grocery Consumers’ Purchase Journey

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.
GLP-1 Is Driving Discovery Across Channels; Are Brands Showing Up Correctly?

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.
Shoppers Share Spring Cleaning Habits

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.
Top 3 Factoids for Your Next BevAlc Strategy Meeting

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.
Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

Fourth of July 2026 Shopper Habits

Kroger Debuts Self-Service Advertising With TikTok

Grocery Shoppers Least Likely to Trust AI Recommendations, Research Finds

Grilling Season Shopper Habits

P2PI's 2026 Shopper Pulse Study: Wave 2

Uncovering What Impacts Grocery Consumers’ Purchase Journey

GLP-1 Is Driving Discovery Across Channels; Are Brands Showing Up Correctly?

Shoppers Share Spring Cleaning Habits

Top 3 Factoids for Your Next BevAlc Strategy Meeting

Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift

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