Attitudes: Marketers

Top Retail Media Headlines From January 2026

Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.
P2PI Launches Interactive Guide With Recommendations for BevAlc Product Detail Pages

The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.
Research Reveals Why Retail Media Measurement Is Lagging Expectations

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.
Member Report: InMarket's 2026 Predictions

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.
P2PI 2025 Trends, Part 2: Full Research Results

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.
Report Finds Strong Appetite for DSP Buying in Retail Media

Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi.
E-Commerce's Emotional Gap: What Consumers Want vs. What Brands Deliver

A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering.
Inside the Mind of the BevAlc Merchant

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."
Retail Media: The Untapped Powerhouse of Brand Building

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.
Commerce Video Engagement is Soaring, But Advertisers Are Missing the Mark

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.

Top Retail Media Headlines From January 2026

P2PI Launches Interactive Guide With Recommendations for BevAlc Product Detail Pages

Research Reveals Why Retail Media Measurement Is Lagging Expectations

Member Report: InMarket's 2026 Predictions

P2PI 2025 Trends, Part 2: Full Research Results

Report Finds Strong Appetite for DSP Buying in Retail Media

E-Commerce's Emotional Gap: What Consumers Want vs. What Brands Deliver

Inside the Mind of the BevAlc Merchant

Retail Media: The Untapped Powerhouse of Brand Building

Commerce Video Engagement is Soaring, But Advertisers Are Missing the Mark

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