While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.
P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.
DGMN’s Charlene Charles and Goodway Group’s Angela Myers will discuss how budget allocations are shifting, what components shape today's strategies and more at P2PI's June 25-27 event.
Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.
Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
