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Path to Purchase NOW Series 2023
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Kroger Precision Marketing Targets via Snapchat
Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.
Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.
Jameson Orange Launches with a Pinterest Color Takeover
Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.
CHPA Educates Shoppers in Dollar General's OTC Aisle
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
Baby Care Brand Proudly Rolls Out to Target
Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
Hennessy Launches Speakeasy-Inspired NFT
Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.
Carrefour, Publicis Create Joint Retail Media Venture
The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.
Strategus Supports CTV for Retail Media Networks
Company introduces a solution in conjunction with V12 to leverage first-party mover and homeowner audiences and target the growing CTV market.
Target Welcomes Exclusive Being Frenshe Line
Former Disney Channel star Ashley Tisdale brings line of beauty and personal care products to stores and Target.com.
Target Leverages ‘Black Panther: Wakanda Forever’ Release
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.
Woodman’s Markets Launches Retail Media Portal
The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.
Target Triples Its Number of Apple Shops
The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members.