Shopper Marketing

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.

Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade. 

Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.

Company introduces a solution in conjunction with V12 to leverage first-party mover and homeowner audiences and target the growing CTV market.

​​​​​​​Former Disney Channel star Ashley Tisdale brings line of beauty and personal care products to stores and Target.com.

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.

The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members.