Shopper Marketing

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    • Walmart Gives Dove Some Love

      Walmart spotlighted new SKUs from Unilever’s Dove Body Love collection this spring in stores and on Walmart.com.
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    • SheaMoisture Gives Walmart Two Exclusive Collections

      Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.
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    • Chips Ahoy! Brings Exclusive Art to Walmart

      Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.
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    • Retail Media Summit Recap

      Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.
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    • Meijer, Huggies Hold Hands Again

      Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.
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    • Wine Brand Awards a Home Bar

      Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.
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    • Camp Experience Teaches Kids to Upcycle

      The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York.
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    • Mindy Kaling Joins Unilever’s ‘Happy Place’ at Walmart

      Unilever has partnered with actor and writer Mindy Kaling to create a self-care focused limited-edition collection for its Walmart-exclusive Find Your Happy Place line.
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    • Owlet Monitors Walmart Baby Days

      Walmart shined a spotlight on Owlet Baby Care's "Dream Duo" smart baby-monitor system during the retailer's February “Baby Days” sale.
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    • Walmart Leans Into Search Advertising

      In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.
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    • Canopy Growth Debuts Interactive Summer Campaign

      Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.
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    • NielsenIQ, GfK to Merge

      Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.
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