Retail

Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price.

Functional soda is becoming an increasingly crowded market. Get a glimpse of how three key brands are ranking in share of shelf.

One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity."

VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels.

Read about Industry Impact winners Tammy Ackerman, Barbara Connors, Cristina Costa, Asli Karacula, Jessica McWade and Jennifer Peters.

Read about Innovator winners Erin Anderson, Jenny Baker, Rachel Botia Goldfield, Julia Boyd, Vana Ghazarian, Dana Machac, Meera Patel, Sneha Popley, Jill Rourke and Michelle Urwin.

Read about Mentorship winners Stefanie Beach, Lisa Blizzard, Colleen Borne, Raina Nelson and Victoria Van Dusen.