Danone's Ariel Dalton to Explore Scaling Relevance at InStore Ignite
As consumer expectations shift and the path to purchase becomes increasingly fragmented, brands are facing a more complex challenge: staying relevant across an expanding set of moments and touchpoints.
Ariel Dalton, head of strategic insights, planning and connected commerce at Danone North America, will deliver the opening keynote on "Scaling Relevance in a Complex World" at P2PI's InStore Ignite, taking place Nov. 10-12 in Chicago.
In her keynote, Dalton will explore how Danone is working to build relevance at scale by aligning teams, capabilities and investments around the consumer. The session will also examine how brands can break down organizational silos and connect their capabilities to better respond to changing consumer needs.
Dalton will also share perspectives on building a growth engine that can translate consumer understanding into action and drive impact across an increasingly fragmented path to purchase.
Dalton brings more than 17 years of experience in the FMCG industry to the conversation. At Danone, she has held senior commercial leadership roles and helped drive transformation across areas including category leadership, customer planning, e-commerce, omnichannel activation and retail execution.
Her keynote will set the stage for InStore Ignite's broader exploration of how brands, retailers and their partners can navigate the changing physical and digital shopping landscape.
InStore Ignite will bring together manufacturers, retailers and solution providers for keynote presentations, interactive workshops, immersive store tours and collaborative discussions focused on the future of the in-store experience.
