2025 OmniShopper Awards Winners

The Path to Purchase Institute has named the winners of its fifth annual OmniShopper Awards, the first and only program designed to recognize excellence in shopper engagement across the entire path to purchase, from cutting-edge retail media activations and viral social media campaigns to traditional methods such as in-store displays and signage.The program shines a spotlight on the effective activation of touchpoints both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey.Additionally, as usual, all the winning campaigns/activations will be spotlighted on P2PI.com.The 2025 winners by category are:COLLABORATIVEBrand-Retailer (Long-Term Partnership)Dollar General Read With Ritz Literacy ProgramBrand: Ritz (Mondelez International)Retail Partner: Dollar GeneralAgency/Solution Provider: Phoenix Creative Co. Brand-Retailer (Single Activation)2025 BodyArmor Flash IV Spring Break at 7-Eleven Brand: BA Sports NutritionRetail Partner: 7-Eleven Intel AI ExperienceBrand: Intel Agency/Solution Provider: Outform Supergood: The First-Ever Avocados From Mexico & American Heart Association PartnershipBrand: Avocados From Mexico and American Heart AssociationRetail Partner: KrogerAgency/Solution Provider: VML DIGITALDigital Media Activation (Non-Retail Media)Defense CodesBrand: Tums and Nexium (Haleon)Agency/Solution Provider: VML Mass Media ActivationInmar and Sweet Loren’s: Follow Your HeartBrand: Sweet Loren’sAgency/Solution Provider: Inmar Intelligence Mobile ActivationIrish Spring Uncap A Fresh AdventureBrand: Irish Spring (Colgate-Palmolive)Retail Partner: WalmartAgency/Solution Provider: Arc Worldwide Retail Media ActivationAD Retail Media x Mondelez Post Malone Oreo Taste Twist Omnichannel CampaignBrand: Oreo (Mondelez International)Retail Partner: Food Lion, Hannaford, Giant Food, The Giant Co., Stop & ShopAgency/Solution Provider: AD Retail MediaIN-STORE MARKETINGDigital Activation (Non-Retail Media)InMarket x Welch’s x Flywheel Digital: Sparkling SpringBrand: Welch’sAgency/Solution Provider: InMarket and Flywheel Digital Product Display (Long-term)Tonies Target 3-Module Push Button Demo & Accompanying FloorstandBrand: ToniesRetail Partner: TargetAgency/Solution Provider: The Royal Group Product Display (Temporary)NYX Professional Makeup Duck Plump Target PPKBrand: NYX Professional Makeup (L’Oreal)Retail Partner: TargetAgency/Solution Provider: Smurfit WestRock C4 Energy x Jolly Rancher Brand: C4 EnergyAgency/Solution Provider: Buckeye Corrugated Case of the Mondays Brand: Coors Light (Molson Coors Beverage Co.)Agency/Solution Provider: Arc Worldwide Store/Aisle ReinventionElevate & Serve: Dollar General's In-Store EnhancementsRetailer: Dollar General PACKAGINGVictoria “El Legado Vive”Brand: Cerveza VictoriaAgency/Solution Provider: Upshot INTEGRATED PATH TO PURCHASE ACTIVATIONAvocados From Mexico: Winning the College Football Playoff Shopping Season at WalmartBrand: Avocados From MexicoRetail Partner: WalmartAgency/Solution Provider: VML Kleenex Self Care AwarenessBrand: Kimberly-ClarkRetail Partner: TargetAgency/Solution Provider: VML Wicked Cocktails Straight From OzBrand: Pernod RicardAgency/Solution Provider: Arc Worldwide

2025 OmniShopper Awards Winners

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2026 OmniShopper Awards Winners

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