The Class of 2023: Bob Waibel, Mimi Dixon and Brent Rosso
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and in-store marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts. Collectively, these professionals have proven that they don't just follow the path to purchase; rather they help build it. (Note: There were no inductees in 2021 due to the COVID-19 pandemic.)
Mimi Dixon, Crayola
Brent Rosso, Ulta Beauty
Bob Waibel, Conagra Brands
Jalal Hamad, The Home Depot
Marissa Jarratt, 7-Eleven
Marc Pritchard, Procter & Gamble
Alex Gourlay, Walgreens Boots Alliance
Stephen McGowan, Mondelez International
Jennifer Reiner, Del Monte Foods
April Carlisle, Coca-Cola Co.
Jody Kalmbach, Kroger Co.
Peter McGuinness, Chobani
Matt Pierre, General Mills
Karen Sales, Albertsons Cos.
Jamie Sohosky, Walmart
Herb Smith, E. & J. Gallo Winery
Cheryl Williams, Wakefern Food Corp.
Christopher Witte, Tyson Foods
Douwe Bergsma, Georgia-Pacific
Tony Dunning, Jack Link’s
Barry Roberts, Colgate-Palmolive
Dirk De Vos, Heineken USA
Amy Dragland-Johnson, S.C. Johnson & Son
David VanderWaal, LG Electronics
Julie Eddleman, Procter & Gamble
Erik Keptner, Ahold USA
Andy Murray, Walmart
Mir Aamir, Safeway
Spencer Blaker, Burt’s Bees
John Mount, Coca-Cola Refreshments
Evan Anthony, The Kroger Co.
Tracey Doucette, PepsiCo Beverages NA
Lisa Klauser, Unilever
Kim Feil, Walgreens
Joe Radabaugh, Nestlé USA
Mark Scott, Kimberly-Clark
James Damian, Best Buy
Mike McMahon, ConAgra Foods
Parisa Zander, Microsoft Corp.
Elizabeth Bishop, Universal Studios Home Entertainment
Patrick Hare, Kraft Foods
Tracy VanBibber, The Henkel/Dial Corp.
Bevan Bloemendaal, The Timberland Co.
Renée Richardson, Walt Disney Studios Home Entertainment