Omnishopper Awards

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

Vana Ghazarian explains how the company translated AI concepts to real-world impacts that resonated with consumers.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

One campaign won an OmniShopper Award in the "Packaging" category.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

We're keeping the entry window open through Friday, Aug. 15. The program celebrates the year’s best marketing activations and packaging.