2025 OmniShopper Awards: Integrated Path to Purchase Activation Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. 2025 OmniShopper Awards: In-Store Marketing Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories. 2025 OmniShopper Awards: Digital Four campaigns won OmniShopper Awards in four "Digital" categories. 2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. 2025 OmniShopper Awards: Packaging One campaign won an OmniShopper Award in the "Packaging" category. Institute Awards Mark your calendar for Path to Purchase Institute awards programs for 2026. 2025 OmniShopper Awards Winners Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact. Deadline EXTENDED for 2025 OmniShopper Awards We're keeping the entry window open through Friday, Aug. 15. The program celebrates the year’s best marketing activations and packaging. Entries Open for 2025 OmniShopper Awards P2PI's fifth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. 2024 OmniShopper Awards: Integrated Path to Purchase Activation Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. 1 2 Next Last