2025 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards. 

The program recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase.

The 2025 class of 36 winners by category are:

Business Excellence

• Amy Avellar, Senior Director, Brand Communications, SmartyPants Vitamins
• Rachel Bennington, Regional VP, Retail Media, Inmar Intelligence
• Bryce Caswell, Chief Commercial and Channels Officer, Spreetail
• Louise Cotterill, Senior Director of Insight and Intelligence, Kellanova
• Emma Dean, Chief Operations Officer, SMG
• Lindsey Hogan, Senior Manager, E-Commerce Marketing, Nestle Purina
• Megan Hoppenjans, Executive Director, Strategy, VML
• Katie McGee, Team Leader, Walmart & Sam's Club, Beiersdorf
• Neha Pokharna, Senior Financial Analyst, The Fresh Market
• Heather Redman, Senior Director of Digital Commerce, Post Consumer Brands
• Lauren Wood, Senior Director of E-Commerce, The Honest Co., and Fractional E-Commerce Consultant

Industry Impact

• Tammy Ackerman, VP, E-Commerce and DTC Marketing, Treasury Wine Estates
• Barbara Connors, VP, Strategy & Activation, Kroger Precision Marketing
• Cristina Costa, Senior Director & Head of Adult Beverage, Inmar Media
• Asli Karacula, Head of Digital Commerce, Grocery Value & Drug Channel, Unilever
• Jessica McWade, Director CMX Client Solutions, CVS Health
• Jennifer Peters, Director of DTC, Martech and Digital Compliance, Olly

Innovator 

• Erin Anderson, Senior Director, Field Omni-Activation and E-Commerce, Danone
• Jenny Baker, Digital Content Director, E-Commerce, Market Performance Group
• Rachel Botia Goldfield, Senior Director, Omni-Commerce Strategy & Capabilities, The Campbell's Co.
• Julia Boyd, Media Manager, Sony Electronics
• Vana Ghazarian, Head of Global Marketing, Intel Corp.
• Dana Machac, Director of Omni-Channel Marketing and Digital, Republic National Distributing Co.
• Meera Patel, Senior Director, Global Advanced Analytics, Omnichannel, Kellanova
• Sneha Popley, Senior Product Manager, Koddi
• Jill Rourke, Director, Client Leadership, Mars United Commerce
• Michelle Urwin, Chief Marketing Officer, Skai

Mentorship 

• Stefanie Beach, Founder and CEO, SMB Media Consulting, and Podcast Host of "The Digital Marketeer"
• Lisa Blizzard, Senior Manager Digital Commerce, The Krusteaz Co.
• Colleen Borne, Director, Shopper Marketing, Talking Rain Beverage Co.
• Raina Nelson, President, Westfalia Fruit Marketing USA
• Victoria Van Dusen, Senior Vice President, Retail Consultancy, Mars United Commerce

Technology

• Jacqueline Corbelli, CEO and Co-founder, BrightLine
• Susmita Ghose, Co-Founder and Head of AI, Anoki Inc.
• Stephanie Jensen, Director, Decision Science, Dollar General
• Donna McGuckin, VP Customer Advisory, Digital Wave Technology