P2PI Names 40 Under 40 Class of 2025
The Path to Purchase Institute is proud to identify exceptional young professionals working in the commerce marketing industry through its fourth annual 40 Under 40 Awards. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.
This year's honorees will be profiled on P2PI.com and recognized at a special awards ceremony and cocktail reception during P2PI LIVE & Expo conference, Nov. 11-13 in Schaumburg, Illinois.
The 2025 Class of 40 Under 40 honorees are:
Kaylyn Aguilar
Associate Director, Marketing
Breaktime Media
Tessa Allen
SVP, Commerce – North America
Mars United Commerce
Erin Bailey
Chief Client Officer
Matrixx CPG
Elisia Bielawski
Director, Commerce Experience
Arc Worldwide
Willy Blesener
SVP, Media
Mars United Commerce
Naama Bornstein
Director of Product Management
Skai
Eric Brackmann
VP, Commerce Media
Koddi
Joe Conti
Managing Director
HMT Associates
Danielle DeGrandis
Shopper Marketing Manager
Flora Food Group
Sankett Deshpande
Director of Product — Offsite, Data, AdTech
CVS Media Exchange
Andrene Dos Anjos
Digital Commerce Manager, North America
Wonderbrands
Mateusz Drela
CEO
Retail Media IQ
Emily Fleming
Senior Marketing Manager, Shopper & Digital Commerce
Carbone Fine Food
Niccolo Gloazzo
Senior Director of Media & Omnichannel
Kettle & Fire
Branden Goodman
Head of Digital Marketing, Media & eCommerce, Beauty & Wellbeing
Unilever
Candice Gray
VP, Brand Commerce
New Engen
Anne Harrell
Head of Product Enablement
Pacvue
Casey Harsh
SVP, Commerce
UM, IPG Mediabrands
Eleanor Hayden
Founder and CEO
Veriti (formerly Hayden Consultancy)
Melissa Homan
Shopper Marketing Manager
Talking Rain Beverage Co.
Steffi Hudier
Director, E-Commerce Marketing
Procter & Gamble
Bridget Johnson
Manager, Client Business Management, In-Store
Quad
Carly Johnson
SVP, Group Director of Strategy
Momentum Worldwide
Allyssa Kaiser
VP, Direct-to-Consumer & Performance Marketing
NEST New York
Julia Kallevant
Senior Manager, Shopper Marketing
Treasury Wine Estates
Gene Karaffa
Senior Shopper Marketing Manager
Horizon Organic Dairy
Brad Montgomery
Commercial Lead, APAC
QSIC
Dylan Mueller
VP, Retail Media
Digits Agency
Emily Murray Wowk
Senior E-Commerce Brand Manager
Church & Dwight
Melissa Myres
Director, Account Management
Kroger Precision Marketing Powered by 84.51°
Leo Nagdas
Head of Corporate Development & Ventures
Dunnhumby
Sarah Nesheim
Co-Founder and COO
Crafted
Emily Nguyen
Director of Accounts and Business Development
Kendal King Group
Adi Ronen
Founder and CEO
myAthena and buywith
William Ruth
Omnichannel E-Commerce Manager
Kenvue
Matt Seubert
Senior Director — Digital Marketing
Eggland's Best
Giulia Smith
Senior E-Commerce Analyst
Haleon
Tiffany Williams
Group VP, Brand Sales
Inmar Intelligence
Tim Yager
Global Category Development Manager
JDE Peet's
Frederic Zhang
Director of Paid Media
CA Fortune
