P2PI Names 2025 Hall of Fame Inductees
We are thrilled to announce the three industry leaders who have been selected for 2025 induction into the Path to Purchase Institute Hall of Fame:
- Stephen Chriss, Vice President, Enterprise Omni-Commerce, The Campbell's Co.
- Sarah Nellson, Trade Marketing Director for Ferrero Mainstream Chocolate & Kinder Brands, Ferrero
- Brian Messerschmitt, Chief Marketing Officer, Dollar Tree
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. (There were no inductees in 2021 due to the COVID-19 pandemic.)
From the work they produce to their daily business practices, these inductees represent the very best of the path to purchase and commerce marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts.
Chriss, Nellson and Messerschmitt will be profiled in upcoming coverage on P2PI.com. [EDITOR'S NOTE: Read their profiles below.] They will also be honored during a special ceremony at P2PI’s flagship conference, P2PI LIVE & Expo, Nov. 11-13 at the Renaissance Convention Center Hotel in Schaumburg, Illinois. The celebration will take place on Nov. 11 at 5 p.m. CT.
P2PI LIVE will unite commerce marketing professionals for two days of strategy, insights and networking, featuring tracks on in-store retail media, shopper engagement and BevAlc solutions and more.
See a complete list of previous Hall of Fame inductees.
