Effie Winners Unveiled

Effie Worldwide and the Path to Purchase Institute have announced the winners of the 2013 Shopper Marketing Effies that will be feted next month at the Shopper Marketing Summit in Schaumburg, IL.The 11 campaigns (see below) emerged from a field of 14 finalists that had advanced to a final round of judging in early February (see "Effie Worlwide ..." in Related Articles). All 11 will receive trophies as part of the Institute’s annual “Shopper Marketing Celebration” on April 9. The level of their awards — Gold, Silver or Bronze — will not be revealed until the ceremony that evening."The winners made their campaigns a win-win-win for all constituents involved," said Jason Dubroy, vice president-managing director of shopper marketing at DDB Canada and a member of the 13-person jury that judged the final round. "Marrying retail and shopper insight with brand-driven creativity to drive solution-set orientation was truly the hallmark of the greatest campaigns."For more information about the Shopper Marketing Effies, visit www.effie.org/shopper_marketing_effies. For details about the Shopper Marketing Summit, visit www.shoppersummit.com.2013 Shopper Marketing Effie Winners"The Great American Try-On" Company: Kimberly-Clark (Depend) Agencies: OgilvyAction; Ogilvy & Mather; Marina Maher Communications Inc.; Organic Inc.; MindshareFebreze Fall and Holiday Innovation Plan Company: Procter & Gamble Agency: Saatchi & Saatchi X"Aussie Six-Pack" Company: MillerCoors (Foster's) Agencies: Leo Burnett/Arc Worldwide; Madden Communications Inc."Latte Love" Company: Milk Processors Education Program (MilkPEP) Agencies: Draftfcb; Deutsch NYC; Weber Shandwick"Power Their Potential" Back-to-School Program Company: Quaker Oats Agency: Saatchi & Saatchi XFebreze Car Air Freshener Launch at Walmart Company: Procter & Gamble Agency: Saatchi & Saatchi X"The Authentic Music Game Experience" Company: Ubisoft Agency: Midnight Oil CreativeDiet Coke and Target "Young Designer Challenge" Company: Coca-Cola North America Agencies: Wieden+Kennedy and Fast Horse Inc.; Arc WorldwideKellogg’s Walmart Back-to-School Program Company: Kellogg Co. Agency: The Integer Group"Follow Lolo Run" Company: Procter & Gamble Agencies: Upshot; Blue Chip Marketing WorldwideIn-Hotel Credit Card Acquisition Company: InterContinental Hotels Group Agency: OgilvyOne Worldwide

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