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Solutions & Innovations
Path to Purchase NOW Series 2023
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Digital Edition Archives
Kiss Products' OOH Campaign Supports New Lash Innovation
The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.
Revolution Beauty Launches Fortnite Collection at Walmart
The limited-edition “Revolution Beauty x Fortnite” collection launched 27 SKUs exclusively at Walmart stores nationwide and online on May 27.
Ulta Disney 'Little Mermaid' Table Display
Clinique Launches Virtual Storefront
“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.
Target Beauty Department
The Honey Pot 'Reclaiming Wellness' Endcap Display
Glossier Teams Up with Sephora
As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.
Olive & June 'Beautiful Nails' Sidekick
Ecotools 'Real Techniques' Endcap Display
JLo Beauty Leverages Shoppable Video
Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.
NYX Brings New Collection to the Metaverse
Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”
YouTuber Generates Hype for Brand Launch at Ulta
Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.