Walmart Introduces In-Store Beauty Bars A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category. L’Oreal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores. Milk Makeup's Arrival at Ulta Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora. Sally Hansen Gave Ulta a Syrup Collection The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February. L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. Gallery: Beyonce's Hair Care Brand Gets Star Treatment in Historic Ulta Launch We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date. Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events Explore how retailers are elevating the category with increasingly competitive annual spring sales. Ulta 'Spring Haul' Instagram Update Ulta Milk Makeup Web Page CVS 'Epic Beauty Sale' Mobile Ad 1 2 3 4 5 Next Last