Beauty

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

A member-exclusive report on Walgreens’ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept.

Unilever positions the hair care brand as a luxury for consumers.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.