Beauty

The limited-edition lip collection hits retail through an exclusive launch.

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

The campaign combines the brand’s dermatologist-backed science with a consumer-first approach.

A member-exclusive report on Walgreens’ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.