Estee Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences. E.l.f. Pilots Shoppable In-Stream Ads on Twitch Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch. Ulta Wet N Wild My Melody Endcap Display Ulta JVN 'We Love The Hair You Have' Endcap Display Ulta 'Health From Within' In-Line Display Unilever Case Study: 'Your Style Made Simple' We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple. Loblaws 'Health & Beauty' Endcap How Ulta Celebrated Pride Month A look back on how the retailer elevated brands in June that support LGBTQ+ causes. Estee Lauder Advances Restructure With AI, Regional Shifts Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth. CeraVe Launches Multi-City Tour With a Giant Gift Box Pop-Up The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content. 1 2 3 4 5 Next Last
