Tresemme's Latest Campaign Leverages 'Devil Wears Prada 2' Unilever positions the hair care brand as a luxury for consumers. Coty Expands AI Ecosystem, Adds Generative Asset Optimization The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation. Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences. Estee Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences. E.l.f. Pilots Shoppable In-Stream Ads on Twitch Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch. Unilever Case Study: 'Your Style Made Simple' We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple. How Ulta Celebrated Pride Month A look back on how the retailer elevated brands in June that support LGBTQ+ causes. Estee Lauder Advances Restructure With AI, Regional Shifts Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth. CeraVe Launches Multi-City Tour With a Giant Gift Box Pop-Up The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content. Ulta Uses QR Codes, Creator Content to Drive Engagement Around Beyonce's Tour The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour. 1 2 3 4 5 Next Last
