Omnicom Group, Inc.

Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time. 

Omnicom Group plans to buy Ascential's Flywheel Digital for $835 million in the first quarter of 2024.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

​​​​​​​To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

The Commission to Standardize the Measurement of Shopper Marketing (SM2) has released an updated version of its Industry Playbook that incorporates the results from three modeling pilots, providing further guidance around measuring effectiveness, including standards, benchmarks and best practices.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.