Effie Worldwide 2013 Shopper Marketing Finalists

Effie Worldwide has announced the finalists in the 2013 Shopper Marketing Effie Awards, which will be presented on April 9 during an evening gala at the Path to Purchase Institute's 2013 Shopper Marketing Summit.The list of finalists comprises 14 different shopper marketing programs that advanced to a final round of judging earlier this month to determine which campaigns will be receiving awards on April 9. (Finalists do not necessarily receive awards.)A pair of campaigns were selected as finalists in two categories: Procter & Gamble's fall and holiday "Innovation Plan" and Quaker Oats' national "Power Their Potential" back-to-school program. Both programs were handled by Saatchi & Saatchi X. Download the full list of finalists at right.At the "Final Round Jury," held in the New York offices of Facebook on Feb. 6, a panel of judges from brand marketers and agencies reviewed the contenders to decide which entries should be awarded Effies. Inclusion on the shortlist of high-scoring Effie finalists is factored into the "Effie Effectiveness Index," which ranks the most effective advertisers, brands, holding companies and agencies in the world.Effie Worldwide partners with the Path to Purchase Institute to produce the Shopper Marketing Effie awards. Winners are recognized for being effective, integrated campaigns specifically designed to engage shoppers and guide them toward a desired end result.Note: Additional information on the campaigns in boldface is available in the Related Articles and Images at right and Promotional Activity below.Award CategoryManufacturer: Loyalty, Awareness, Sales or TrialCampaign: "Required Reading for Back to School" – Clean & Clear and Neutrogena Go Back to School at WalmartCompany: Johnson & Johnson NeutrogenaAgencies: TracyLocke; DDB New York; J3; RPRMCCampaign: "The Great American Try-On"Company: Kimberly-Clark (Depend)Agencies: OgilvyAction; Ogilvy & Mather; Marina Maher Communications Inc.; Organic Inc.; MindshareCampaign: Febreze Fall and Holiday Innovation PlanCompany: Procter & GambleAgency: Saatchi & Saatchi XCampaign: "Aussie Six-Pack"Company: MillerCoors (Foster's)Agencies: Leo Burnett/Arc Worldwide; Madden Communications Inc.Campaign: "Latte Love"Company: Milk Processors Education Program (MilkPEP)Agencies: Draftfcb; Deutsch NYC; Weber ShandwickAward CategoryManufacturer: Multi-Brand Shopper SolutionCampaign: "Power Their Potential" Back-to-School ProgramCompany: Quaker OatsAgency: Saatchi & Saatchi XAward CategoryManufacturer: Multi-Retailer RolloutCampaign: "Power Their Potential" Back-to-School ProgramCompany: Quaker OatsAgency: Saatchi & Saatchi XAward CategoryManufacturer: New Product/Service IntroductionCampaign: Febreze Car Air Freshener Launch at WalmartCompany: Procter & GambleAgency: Saatchi & Saatchi XCampaign: "The Authentic Music Game Experience"Company: UbisoftAgency: Midnight Oil CreativeAward CategoryManufacturer: Single-Retailer RolloutCampaign: Diet Coke and Target "Young Designer Challenge"Company: Coca-Cola North AmericaAgencies: Wieden+Kennedy and Fast Horse Inc.; Arc WorldwideCampaign: Dove’s "One Girl Can" Campaign at Walmart-CanadaCompany: UnileverAgencies: Integrated Marketing Services; OgilvyOne WorldwideCampaign: Febreze Fall and Holiday Innovation PlanCompany: Procter & GambleAgency: Saatchi & Saatchi XCampaign: Kellogg’s Walmart Back-to-School ProgramCompany: Kellogg Co.Agency: The Integer GroupCampaign: Olympics Limited-Edition Items at WalmartCompany: Procter & GambleAgency: Saatchi & Saatchi XCampaign: "Follow Lolo Run"Company: Procter & GambleAgencies: Upshot; Blue Chip Marketing WorldwideAward CategoryRetailer: Loyalty, Awareness, Sales or TrialCampaign: In-Hotel Credit Card AcquisitionCompany: InterContinental Hotels GroupAgency: OgilvyOne Worldwide

Effie Worldwide 2013 Shopper Marketing Finalists

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