Coke-Oreo Partnership Gets Plenty of Love at Retail

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.“At Oreo, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” Eugenia Zalis, global head of marketing and brand for Oreo, Mondelez International, said in a statement. “The bestie bond forged between Oreo and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.”The collaboration was heavily promoted across retailers with a mix of account-specific promotions and national displays.Cooler clings at Circle K offered a "buy two, get one free" deal on 20-ounce Coke beverages through Nov. 5 and plugged an instant-win game and sweepstakes running Sept. 9 to Nov. 5. Shoppers could enter by scanning a QR code on the display and earn additional entries by purchasing qualifying SKUs. The sweeps awarded five winners with a pair of "bestie" hoodies while the game awarded 565 winners with a $10 to $250 store gift card.Danglers affixed to floorstands stocking Oreos plugged the sweeps and offered two SKUs for $3.50 through Nov. 5. The national floorstands employed a QR code shoppers could use to “unlock bestie mode” on Spotify by syncing their account with a friend.7-Eleven released an exclusive Coca-Cola Oreo Zero Sugar Slurpee in September. Counter displays near the drink dispensers stocked a limited-edition cup and lid and a pair of connected straws that linked in a heart shape to allow customers to share the Slurpee with a friend. The launch was promoted with a Sept. 14 Besties Restie Stop tasting and collectibles giveaway in Dallas."We are thrilled to join forces with Coca-Cola and Oreo to create a one-of-a-kind Slurpee drink experience that delights and excites our consumers," Dennis Phelps, 7-Eleven senior vice president, merchandising (vault and proprietary beverage), said in a statement. "We're bringing together the snack aisle and the Slurpee drink machine to give everyone a reason to head to our stores for a delicious, unforgettable moment."Floorstands stocking the Oreos and Coke Zero were stocked side by side along the perimeter at Wawa, while multiple displays were clustered together near checkout at Kroger.

Coke-Oreo Partnership Gets Plenty of Love at Retail

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