ARTICLES BY THIS AUTHOR
04/25/2024
Kate Hudson's Supplement Brand Launches at Whole Foods
InBloom, the direct-to-consumer nutritional powder and supplement brand founded by actress and entrepreneur Kate Hudson in 2020, made its brick-and-mortar debut exclusively at Whole Foods in January.
04/23/2024
The Shop Brings Men's Grooming Line Exclusively to Walmart
The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.
04/11/2024
Lume's Mando Line Launches Exclusively at Target
Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.
04/12/2024
Pawse Offers Pet Treats Through Ripple Street
The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.
04/15/2024
Oreo Launches Space Dunk Cookies at Walmart
Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.
04/09/2024
Amazon Adds Clinique to Its Premium Beauty Store
Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.
04/18/2024
Australian Brand MCoBeauty Makes U.S. Debut at Kroger
MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.
03/28/2024
Dwayne Johnson Launches Personal Care Brand at Target
Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.
04/04/2024
PetSmart Updates Its Treats Rewards Program
PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.
03/29/2024
Claire's SKUs Roll Out to Walgreens
Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.