ARTICLES BY THIS AUTHOR

• 8/19/2026

  Field Report: Method Gives Target, Walmart, Ulta Artist-Designed, Exclusive SKUs

  Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

  Samantha Nelson

  
• 8/18/2026

  Member Report: How Inflation, AI Are Impacting Back-to-School Shopping

  The report from Epsilon offers insights on how to reach customers stressed by rising costs.

  Samantha Nelson

  
• 8/17/2026

  Field Report: Inside Dove’s Strategy for Activating Its FIFA World Cup Sponsorship at Target

  Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

  Samantha Nelson

  
• 8/5/2026

  Field Report: How C4 Scaled Its Summer Strategy With Exclusives at Circle K, Casey's

  Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.

  Samantha Nelson

  
• 8/5/2026

  Field Report: How Pup-Peroni Brought Consumer-Driven, Exclusive Packaging to Walmart

  Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

  Samantha Nelson

  
• 7/30/2026

  Field Report: Sprouts Spotlights Exclusive Protein Soda

  Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda.

  Samantha Nelson

  
• 7/28/2026

  Field Report: Monster Energy Gives Circle K an Exclusive Flavor

  The exclusive flavor debuted earlier this year as the brand sought to strengthen its relationship with the convenience store chain.

  Samantha Nelson

  
• 7/28/2026

  Report: Cyclospora Concerns Push Shoppers Toward Frozen, Canned Foods

  A report on cyclospora awareness and its impact on consumer behavior produced by Chicory found that 90% of the 1,044 respondents to a SurveyMonkey survey were aware of the outbreak and 61% have already changed their buying behaviors as a result.

  Samantha Nelson

  
• 7/28/2026

  How to Capitalize on Changing Back-to-School Season Shopping Behaviors

  Shoppers are trying new brands and looking for inspiration, says research from 84.51°.

  Samantha Nelson

  
• 7/14/2026

  Field Report: V8 Gives Meijer a Rare Exclusive

  Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

  Samantha Nelson