ARTICLES BY THIS AUTHOR

• 3/17/2026

  Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI

  Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.

  Samantha Nelson

  
• 3/11/2026

  Field Report: Dove Gives Target an Exclusive Bridgerton Line

  Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

  Samantha Nelson

  
• 3/11/2026

  Field Report: Snif Gives Ulta Beauty a Secret Menu of Scents

  DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.

  Samantha Nelson

  
• 3/9/2026

  Field Report: Petco Leverages Astrology

  Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.

  Samantha Nelson

  
• 3/4/2026

  Field Report: Olipop Teams Up With Cocokind at Ulta

  A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

  Samantha Nelson

  
• 3/2/2026

  Field Report: ShopRite Locks In Prices

  The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.

  Samantha Nelson

  
• 2/3/2026

  Field Report: Tarte Brings Dunkin' Collection to Ulta

  Tarte Cosmetics partnered with Dunkin’ to launch a line of lip products exclusively at Ulta Beauty last summer as Dunkin’ continues to aggressively pursue collaborations with CPG brands.

  Samantha Nelson

  
• 2/1/2026

  Field Report: How Jewel-Osco Teamed With Brands for Football Season

  Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.

  Samantha Nelson

  
• 1/26/2026

  Detailing Schick's Exclusive Sweepstakes at Shoppers Drug Mart

  The Edgewell Personal Care brand awarded a PC Optimum member a trip to Fan Expo Canada 2026.

  Samantha Nelson

  
• 1/22/2026

  Pure Life Fights Hunger With ShopRite

  Nestle’s Pure Life made a $20,000 contribution to ShopRite’s Partners in Caring program to celebrate the 25th anniversary of the retailer’s hunger fighting program.

  Samantha Nelson