ARTICLES BY THIS AUTHOR

• 1/26/2025

  Noel Leeming Found Holiday Success with Meta MPA

  The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

  Samantha Nelson

  
• 1/21/2025

  Sootheez Launches, Gives Target an Exclusive

  Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

  Samantha Nelson

  
• 1/16/2025

  Mondelez Uses CTV to Reach Walmart Holiday Shoppers

  Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

  Samantha Nelson

  
• 1/15/2025

  Native Provides Licensed Scents to Target, Walmart

  Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

  Samantha Nelson

  
• 1/13/2025

  Amazon Builds a Shoppable Hogwarts

  Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

  Samantha Nelson

  
• 1/9/2025

  Sprite Gives Kroger an Exclusive Holiday Flavor

  Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

  Samantha Nelson

  
• 1/7/2025

  Profusion Gives Walgreens a 'Peanuts' Collection

  Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.

  Samantha Nelson

  
• 1/5/2025

  Kleenex Helps Consumers Deal With Breakups

  Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.

  Samantha Nelson

  
• 12/30/2024

  E.l.f. Accessorizes Stanley Tumblers at Target

  E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.

  Samantha Nelson

  
• 12/25/2024

  Brands, Retailers Make Big Plays for Football Season

  Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.

  Samantha Nelson