Samantha Nelson
ARTICLES BY THIS AUTHOR
- 2/3/2026
Field Report: Tarte Brings Dunkin' Collection to Ulta
Tarte Cosmetics partnered with Dunkin’ to launch a line of lip products exclusively at Ulta Beauty last summer as Dunkin’ continues to aggressively pursue collaborations with CPG brands. - 2/1/2026
Field Report: How Jewel-Osco Teamed With Brands for Football Season
Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears. - 1/26/2026
Detailing Schick's Exclusive Sweepstakes at Shoppers Drug Mart
The Edgewell Personal Care brand awarded a PC Optimum member a trip to Fan Expo Canada 2026. - 1/22/2026
Pure Life Fights Hunger With ShopRite
Nestle’s Pure Life made a $20,000 contribution to ShopRite’s Partners in Caring program to celebrate the 25th anniversary of the retailer’s hunger fighting program. - 1/21/2026
PetSmart Gives Stella & Chewy's a Dedicated Place in Stores
PetSmart has bolstered its selection of raw and natural pet food through a partnership with category leader Stella & Chewy’s, giving the brand a dedicated display fixture within most of its stores. - 1/15/2026
P-O-P Spotlight: Coca-Cola's 'Refresh Your Galaxy' Campaign
The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters. - 1/13/2026
How Bloom Partnered With Packed Party at CVS
Bloom Nutrition recently collaborated with gift and accessory brand Packed Party at CVS, an example of the health supplement company's ongoing tactic of using exclusives to bolster its rapid retail expansion. - 12/22/2025
Target Bolsters Its Functional Beverage Selection With Everyday Dose
DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category. - 12/18/2025
Hot Wheels' Tour Reaches Walmart Again
Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year. - 12/11/2025
Walgreens Spotlights Role in 'Freakier Friday'
Walgreens, which made an appearance in Walt Disney Pictures’ body swap comedy, used in-store signage to promote the film’s Aug. 8 theatrical release and position itself as a place serving women of all ages.
