Samantha Nelson

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Samantha Nelson is a former Senior Editor - Content for She covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.



Decoupage Artist Brings Thanksgiving Collection to Target

New York-based artist and designer John Derian released the exclusive line in October.

PetSmart Sells Exclusive Disney Products for Halloween

The exclusive "Tim Burton’s The Nightmare Before Christmas" celebrated the film’s 30th anniversary as part of the retailer’s ongoing partnership with The Walt Disney Co.

Hot Wheels Offers Exclusive Cars at Three Retailers

Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.

Revolution Puts 'Elf' on Walmart's Shelves

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.

Haleon, Meijer Support Cleft-Focused Charity

The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.

Walmart, Target Get Exclusive 'Paw Patrol' Merchandise

Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.

Gillette Brings Intimate Products to Boots

Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.

Rowing Blazers Brings Fall Style to Target

Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.

Celsius Brings Exclusive Vibe to Circle K

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

'Wednesday' Cosmetics Collection Rolls Out to Walmart

Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.