Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/16/2026
Field Report: How Native Brought the Boba Craze to Walmart Aisles
The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers. - 6/10/2026
Why NatPat Launched Its First Spray Repellent Exclusively at Target
The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies. - 5/21/2026
KDP Study: Gen Z Is Swapping Go-To Drinks for Digital Discovery
Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report. - 5/19/2026
Field Report: How Pepsi, Vacation Launched a Lip Gel at Target
The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings. - 5/18/2026
Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue
The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan. - 5/17/2026
Brands Need to Influence AI Algorithms to Reach Consumers, EY Research Shows
Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver. - 4/28/2026
Field Report: Jewel-Osco Unites CPG Brands for 'Big Deal Energy' Program
The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition. - 3/25/2026
Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift
Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities. - 3/17/2026
Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI
Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. - 3/11/2026
Field Report: Dove Gives Target an Exclusive Bridgerton Line
Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.
