Samantha Nelson
ARTICLES BY THIS AUTHOR
- 4/30/2025
ColourPop Brings 'Toy Story' Collection to Ulta
Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer. - 4/28/2025
How Bubble Skincare Launched at Target
Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display. - 4/24/2025
PetSmart Gives Its Loyalty Cardholders Extra Treats
The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders. - 4/22/2025
Whole Foods Campaign Celebrates the Flavors of Latin America
The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes. - 4/22/2025
Walmart Exclusive Monbebe Used Influencers to Explain Its New Product
The brand launched its 360 Travel System last summer with an omnichannel campaign targeting shoppers who prioritize affordable, stylish and innovative baby gear. - 4/21/2025
C4 Sends a 7-Eleven Shopper to WrestleMania
Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20. - 4/17/2025
Milk Makeup's Arrival at Ulta
Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora. - 4/15/2025
Sally Hansen Gave Ulta a Syrup Collection
The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February. - 4/14/2025
Kraft Worked With Pinterest to Help Canadian Millennials Prepare Holiday Meals
Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting. - 4/13/2025
How Owala Brought Spring-Colored Tumblers to Target
Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes.
