ARTICLES BY THIS AUTHOR

• 5/21/2026

  KDP Study: Gen Z Is Swapping Go-To Drinks for Digital Discovery

  Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report.

  Samantha Nelson

  
• 5/19/2026

  Field Report: How Pepsi, Vacation Launched a Lip Gel at Target

  The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.

  Samantha Nelson

  
• 5/18/2026

  Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue

  The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan.

  Samantha Nelson

  
• 5/17/2026

  Brands Need to Influence AI Algorithms to Reach Consumers, EY Research Shows

  Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

  Samantha Nelson

  
• 4/28/2026

  Field Report: Jewel-Osco Unites CPG Brands for 'Big Deal Energy' Program

  The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

  Samantha Nelson

  
• 3/25/2026

  Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift

  Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

  Samantha Nelson

  
• 3/17/2026

  Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI

  Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.

  Samantha Nelson

  
• 3/11/2026

  Field Report: Dove Gives Target an Exclusive Bridgerton Line

  Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

  Samantha Nelson

  
• 3/11/2026

  Field Report: Snif Gives Ulta Beauty a Secret Menu of Scents

  DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.

  Samantha Nelson

  
• 3/9/2026

  Field Report: Petco Leverages Astrology

  Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.

  Samantha Nelson