Samantha Nelson

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Samantha Nelson is a former Senior Editor - Content for She covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.



Target Welcomes Parade Underwear to Stores, Website

The inclusive and sustainable DTC brand launched at 380 Target stores and in March.

‘The Little Mermaid’ Costume Designs Make Their Way to Target

Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.

Meijer Celebrates Women’s History Month With Groceries and Art

The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.

7-Eleven Leverages Pac-Man's Popularity

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

Monster Energy Brings Supercross Promotion to 7-Eleven

Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway.

Consumers to Design Disney Lego Set for Target

Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant

Wet n Wild Launches Sesame Street Makeup at Walmart

Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.

Axe Gives Walmart Shoppers an Exclusive Virtual Experience

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

Unilever Brings Japanese Haircare Brand to Target

Unilever and Target teamed earlier this year to bring Michiru, the manufacturer's 2-year-old Japanese hair care brand, to the U.S.

M&M’s Campaign Empowering Women Highlights Female Spokescandies

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.