ARTICLES BY THIS AUTHOR

• 9/7/2026

  Field Report: How Target Teamed Up With LoveShackFancy for Back-to-School Season

  Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

  Samantha Nelson

  
• 9/2/2026

  Field Report: Inside Ulta's Back-to-School Marketing Strategy

  The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

  Samantha Nelson

  
• 9/1/2026

  Friskies Stages Its First Experiential Activation

  The Nestle Purina PetCare brand celebrates feline fanatics in an extension of the Certified Frisky campaign that kicked off in May.

  Samantha Nelson

  
• 8/31/2026

  Field Report: Mountain Dew Makes a Big Summer Marketing Push at Circle K

  PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

  Samantha Nelson

  
• 8/19/2026

  Field Report: Method Gives Target, Walmart, Ulta Artist-Designed, Exclusive SKUs

  Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

  Samantha Nelson

  
• 8/18/2026

  Member Report: How Inflation, AI Are Impacting Back-to-School Shopping

  The report from Epsilon offers insights on how to reach customers stressed by rising costs.

  Samantha Nelson

  
• 8/17/2026

  Field Report: Inside Dove’s Strategy for Activating Its FIFA World Cup Sponsorship at Target

  Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

  Samantha Nelson

  
• 8/5/2026

  Field Report: How C4 Scaled Its Summer Strategy With Exclusives at Circle K, Casey's

  Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.

  Samantha Nelson

  
• 8/5/2026

  Field Report: How Pup-Peroni Brought Consumer-Driven, Exclusive Packaging to Walmart

  Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

  Samantha Nelson

  
• 7/30/2026

  Field Report: Sprouts Spotlights Exclusive Protein Soda

  Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda.

  Samantha Nelson