Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/30/2026
Field Report: Sprouts Spotlights Exclusive Protein Soda
Tapping into the functional beverage trend, Sprouts Farmers Market used its evergreen Forager Finds platform to spotlight its exclusive partnership with all-natural, protein-infused soda brand Proda. - 7/28/2026
Field Report: Monster Energy Gives Circle K an Exclusive Flavor
The exclusive flavor debuted earlier this year as the brand sought to strengthen its relationship with the convenience store chain. - 7/28/2026
Report: Cyclospora Concerns Push Shoppers Toward Frozen, Canned Foods
A report on cyclospora awareness and its impact on consumer behavior produced by Chicory found that 90% of the 1,044 respondents to a SurveyMonkey survey were aware of the outbreak and 61% have already changed their buying behaviors as a result. - 7/28/2026
How to Capitalize on Changing Back-to-School Season Shopping Behaviors
Shoppers are trying new brands and looking for inspiration, says research from 84.51°. - 7/14/2026
Field Report: V8 Gives Meijer a Rare Exclusive
Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships. - 7/1/2026
Kleenex Takes Digital, Social-First Approach to Latest Launch
The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags. - 6/16/2026
Field Report: How Native Brought the Boba Craze to Walmart Aisles
The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers. - 6/10/2026
Why NatPat Launched Its First Spray Repellent Exclusively at Target
The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies. - 5/21/2026
KDP Study: Gen Z Is Swapping Go-To Drinks for Digital Discovery
Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report. - 5/19/2026
Field Report: How Pepsi, Vacation Launched a Lip Gel at Target
The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.
