Samantha Nelson
ARTICLES BY THIS AUTHOR
- 4/3/2025
P-O-P Spotlight: Coca-Cola Orange Cream
Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February. - 4/2/2025
Ghost Energy Gives Circle K an Exclusive Flavor
The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March. - 4/1/2025
Walmart Positions Lego Exclusives as 'Easter Treats'
A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart. - 3/26/2025
How Bubble Skincare Launched at Target
Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set. - 3/24/2025
How Target Geared Up for the Super Bowl
The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. - 3/19/2025
How Target Gave Clean Skin Club the Spotlight
Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out. - 3/17/2025
How Target Showcased Black-Owned Brands for Black History Month
Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products. - 3/16/2025
How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer
Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. - 3/13/2025
Bob Evans, Bimbo Bakeries Make Breakfast Together
The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast. - 3/10/2025
Old El Paso Runs Football-Themed Sweepstakes at Sobeys
The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.
