New Product Launches

The brand enters the single-serve coffee category, focusing on quality and sustainability.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

The actor, author and influencer launched a collection of kitchen products, snacks and gifts exclusively at Target on Sept. 29.

The deadline to enter the 2025 Product of the Year Awards is October 15th, 2024.

New data reveals how in-store shopping has evolved, what drives consumers to stores, and the actionable insights brands and retailers should incorporate into their marketing initiatives for 2024.

Target recently teamed with British retailer Marks & Spencer to launch a collection of cookies, chocolates and other treats for the holiday season.

The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.

Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.