Packaged Foods

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

Jacobs spent more than 17 years at SC Johnson before joining Mars' food & nutrition category.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.