Packaged Foods

Campbell Company of Canada sponsored KidSport for the fifth year in a row, touting its contribution with activity at Sobeys.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.