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Solutions & Innovations
Path to Purchase NOW Series 2023
Path to Purchase NOW Series 2022
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Digital Edition Archives
TikTok Tests In-App Purchasing in U.S.
TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.
Quotient Launches Cash-Back App in U.S.
The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.
Klarna's Eco-Friendly Pop-Up
The buy now, pay later fintech company opened a pop-up shop in Los Angeles focused on supporting its mission-driven merchant partners in July.
Instacart Launches Catering Delivery
Instacart has integrated FoodStorm’s software into the Instacart app to make it easier to offer online ordering and delivery of catering items.
Walmart.com Expands Spanish Language Search
This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.
Walmart Bolsters Shopper Experience with New AR Tools
Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.
Q&A: Metaverse, Gamification & the Next Era of Commerce
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.