Celebrating P2PI’s 2023 Women of Excellence Winners

The Path to Purchase Institute honored the class of 37 winners of our eighth annual awards program and revealed this year's Executive of the Year at a ceremony at P2PI Live & Expo on Nov. 8. Check out a gallery from the event!
Jacqueline Barba
Digital Editor
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The Path to Purchase Institute honored the winners of its eighth annual Women of Excellence Awards and revealed this year's overall Executive of the Year at a ceremony at P2PI Live & Expo in St. Louis on Nov. 8.


The program recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. 

The 2023 class of 37 women receiving top honors, by category, were:

Industry Impact

  • Kristi Argyilan: SVP, Retail Media, Albertsons Cos.
  • Melissa Gonzalez: Principal, MG2/The Lionesque Group
  • Elizabeth Johnson: Founder and CEO, Pathformance
  • Cristina Marinucci: Global Head of Shopper, Senior Director Insights and Analytics, Mondelez International
  • Jill Smith: VP, Sales, Kroger Precision Marketing/84.51
  • Rachel Tipograph: Founder and CEO, MikMak
  • Katie Williams: Chief Marketing Office, U.S., Haleon

Business Excellence

  • Melissa Berger: EVP, National Strategic Growth and Solutions, Digitas
  • Colleen DeVos: EVP, Account Director, Arc Worldwide
  • Meghan Howard: Chief Revenue Officer, Chicory
  • Kristin Issler: EVP, Client Leadership, The Mars Agency
  • Jaclyn Nix: EVP, Media Sales and Operations, CitrusAd
  • Robyn Petroski: Director of Shopper Merchandising Solutions, Mondelez International
  • Trina Rizzo: Chief Revenue Officer, InMarket
  • Sejal Sheth: VP, E-Commerce, GE Lighting, Savant Company
  • Angie Smith: Director, E-Commerce Center of Excellence, Campbell's Soup Company
  • Christine Wanta: Enterprise Shopper Marketing Stewardship Capability Leader, Procter & Gamble
  • Patricia M. Ziegler: Former SVP, Chief Marketing Officer and Business Unit Lead, Scotts Miracle-Gro 


  • Melissa Burdick: President, Pacvue
  • Katherine Magann: Director, Business Delivery Planning, Vestcom
  • Sanela Odzic: Director, Digital Demand Commerce, Mars Wrigley
  • Adenike Olaleye: Senior Manager of E-Commerce Merchandising, Ahold Delhaize’s Giant Food
  • Noa Reikhav: VP, Product, Skai
  • Jacqueline Rice: Director, Data Science and Customer Analytics, Dollar General


  • Genna Carlson: SVP, Account Director, Arc Worldwide
  • Emily Gibbons: VP, Science and Technology, Commercial Insights and Loyalty, 84.51
  • Amy Hintz: E-Commerce Marketing Manager, Retail Media, Jack Link's
  • Julianne Hudson: SVP, Marketing Science, VMLY&R Commerce
  • Steffanie Magnus: Director of E-Commerce Sales, Shopper Marketing and Digital Transformation, Dreyer's Grand Ice Cream
  • Kylissa Ward: Senior Director, Retail Media Operations, Shipt


  • Christiana DiMattesa Houser: Senior Director, DTC Channels and Experiences, Under Armour
  • Angela DiLemme: Regional VP, Eastern Sales, Inmar Intelligence’s Aki Technologies
  • Renee S. Martin: SVP, Group Creative Director, Arc Worldwide
  • Jamie Olson: President, Blue Chip
  • René Robers: Senior Manager, E-Commerce, Heineken USA
  • Susan Sanderson: SVP, Brand Marketing, Party City Holdings Inc.
  • Cynthia Ward: Chief of Staff, Channel Activation, Tag Worldwide, Americas

The top honor, this year’s Executive of the Year, was awarded to Katie Williams, Chief Marketing Officer, U.S., Haleon. Williams was not in attendance but sent a video accepting the award and thanking her friends, family and colleagues.

In addition, the winners will be featured in the November/December issue of P2PI Magazine.