Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.
A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage.
Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of storesโ digital future.