Dreyer’s Grand Ice Cream, Inc.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

The Path to Purchase Institute honored the class of 37 winners of our eighth annual awards program and revealed this year's Executive of the Year at a ceremony at P2PI Live & Expo on Nov. 8. Check out a gallery from the event!

The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.

How are brands collecting insights now; what methods could be used down the road?

Case studies from the Promotion Marketing Association's annual awards program