P-O-P Show Keynoter To Talk "Retail Theater" Kraft Delivers with DiGiorno Game Promotion Butler Home Products Teams with Procter & Gamble Brunswick Rolls Out P-O-P for Bowling Balls Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Footwear Finesse WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Displays Tout WD-40 Fan Site Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 First Previous 624 625 626 627 628 Next Last
