Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. P-O-P Show Keynoter To Talk "Retail Theater" Microsoft Readies Major P-O-P Push for Xbox Butler Home Products Teams with Procter & Gamble Footwear Finesse Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products Brunswick Rolls Out P-O-P for Bowling Balls All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Turning Global Packaging Chaos Into Brand-building Unity First Previous 624 625 626 627 628 Next Last
