Taking Stock of Supermarket Retail Performance Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category," Display Showcases Casio In-Car Video System Big Ticket Merchandising Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P. A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Budweiser Football Promo Goes Local Anheuser-Busch spends $3 million on P-O-P for fall promotion Hall of Fame Profile: Matt Borgard Former President of Domecq Importers Inc. Indicted on Money Laundering, Tax Evasion, Mail Fraud, and Conspiracy Charges Jell-O "Easter" Promotion Wins Bronze Effie Phone Cards Go Center Stage With New P-O-P M&M/Mars' Receives Gold Effie for Crispy M&M's Product Launch First Previous 627 628 629 630 631 Next Last
