Marketing Tactics

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Retailer and CPG brand panelists discuss their biggest wins with consumers and lessons learned in 2023 and predictions and emerging solutions for the year ahead.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

Profiles of Technology winners Melissa Burdick, Katherine Magann, Sanela Odzic, Adenike Olaleye, Noa Reikhav and Jacqueline Rice.