Hellmann's Canada Teams Up With NBA Player for 'Starting Five Flavors' Campaign
Hellmann’s Canada is partnering with Toronto Raptors forward Brandon Ingram in a new campaign highlighting the brand’s "Starting Five Flavors."
The campaign features five mascots, each representing one of the flavors of its mayonnaise: chipotle, garlic, spicy, buttermilk ranch and garlic parmesan. In the ad, Ingram and the mascots go head-to-head in a dunking showdown.
As the official mayonnaise of the Raptors, each dunking moment spotlights a different flavor profile, "encouraging fans to discover which Hellmann's best matches their game-day style," according to a media release.
"Basketball is all about big moments, bold personalities and bringing people together. That’s exactly how we think about Hellmann’s Flavors," Megan Fowler, associate brand manager, Hellmann's Canada, said in the release.
The campaign will appear in-arena, across high-impact out-of-home placements and through social-first content.
Watch the campaign teaser below.
This article was originally published on P2PI sibling brand Canadian Grocer.
