Canadian Tire, Microsoft Partner to Launch AI Platform for Personalized Retail
Canadian Tire Corp. (CTC) is building on its multiyear partnership with Microsoft to deliver a platform — dubbed MOSaiC — designed to help the retailer to better anticipate customer demand and respond with more precision.
CTC and the tech platform first piloted MOSaiC in 2025. Now they're building the retail intelligence platform and scaling it across the retailer's stores and digital channels, including the Canadian Tire, Mark's and SportChek banners.
Built on Microsoft Azure's cloud computing platform and powered by Microsoft AI, MOSaiC pairs advanced analytics with AI models and generative capabilities. It takes data on internal sales and from Canadian Tire's Triangle Rewards loyalty program alongside external inputs such as weather patterns, seasonality, holidays and local events. This information can help teams better anticipate customer demand and respond quicker and with greater precision. Retail teams can take that knowledge to coordinate inventory, product assortments, promotions, digital content and services across CTC's store networks.
MOSaiC is a continuation of the retailer's ongoing investment in data and digital infrastructure, including AI-driven digital features designed to enhance discovery, purchasing and more personalized experiences.
"Our ongoing True North strategy is a modernization agenda, strengthening our connection to Canadians," Greg Hicks, president and CEO, Canadian Tire Corp., said in a news release. "While we have 100 years of customer relationships and local knowledge, MOSaiC will help our teams make better decisions about what to offer, when, and where, by connecting Triangle Rewards insights, and local context at scale. That allows us to move beyond selling products to serving the occasions of customers' lives."
Microsoft's cloud infrastructure, AI modeling and engineering collaboration are helping to scale MOSaiC from a pilot to a phased enterprise rollout, per the release. Canadian Tire's retail and digital teams are starting to apply these insights to shape new merchandise assortments, local store and online experiences, and personalized promotions.
CTC already has been deploying AI tools such as the AI powered pricing and promotions platform DaiVID — with the lower-case "ai" in both platforms' names underscoring artificial intelligence's significant role. (Microsoft is also CTC's Cloud and AI partner.)
