Marketing Tactics

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Retailers, CPG brands, solutions providers and retail media thought leaders will take the stage at the Path to Purchase Institute’s inaugural Retail Media Summit Canada on Feb. 6.

Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.

Recent retail news includes Meijer opening its newest neighborhood market — its first outside of Michigan — and Asda promoting its new healthy food line with a side of spa treatments.