P-O-P Showcase: Best-in-Class Displays

Brand: Pernod Ricard's Skrewball
Display manufacturer: Innomark Communications

Skrewball wanted to capitalize on the growth of golf as a leisure activity for its core age demographic, 21-35. The brand collaborated with Innomark and agency partners to develop this seasonally relevant semipermanent display for key national accounts. It encourages shopper engagement with a live putting game, motion-activated sound and three dimensional graphics that feature prominent Skrewball branding.

Brand: Fortune Brands Innovations' Moen
Display manufacturer: Innovative Marketing 

Moen partnered with Innovative Marketing to launch the Verso Handshower in a high-traffic club store through a compact, interactive countertop display that let shoppers experience Magnetix docking technology firsthand. Units shipped fully assembled with ISTA-certified packaging, using value-engineered materials including 18-gauge steel and heat-bent EPVC, precision color-matching, and a shortened demo hose. The program achieved 100% sell-through ahead of schedule, drove additional distribution, met cost and timeline goals despite late approvals, and demonstrated how a small footprint can create a high-impact retail experience.

Brand: Pura
Retail partner: Target
Display manufacturer: Quad

Breaking into large‑scale retail, Pura needed a partner that could move fast, problem‑solve creatively and scale with their growing ambitions. Quad jumped in during a critical design crunch, using insights from pre-market testing to reimagine Pura’s Target endcap and deliver a CEO‑approved solution that earned expanded in-store space. Early wins unlocked deeper collaboration, from sidecaps and pallet displays to creative support across Anthropologie, Best Buy, Nordstrom and others, helping Pura accelerate its retail presence nationwide.

Brand: Edgewell Personal Care's Billie
Retail partner: Walmart
Display manufacturer: Menasha

Edgewell Personal Care partnered with Menasha to launch a Halloween‑themed endcap at Walmart for Billie’s Moonbeam glow-in-the-dark razor. The display used a dramatic nighttime scene — glowing moon, eerie clouds and bold graphics — to spotlight Billie’s Walmart-exclusive product and capture shoppers’ attention during a key seasonal moment. Messaging like “Smooths by day. Glows by night.” reinforced the razor’s unique feature while driving impulse engagement. This high-impact activation delivered exceptional results, achieving a 95% sell‑through and further strengthening Billie’s position in the market.

Brand: Pharmavite's Nature Made
Retail partners: Albertsons, Save Mart
Display manufacturer: Applied Merchandising Concepts (AMC)

Pharmavite challenged AMC to develop a "no-tools-required” merchandiser. AMC responded with two optimized solutions — one large and one small — designed to fit a range of in-store footprints. Both table sizes shipped fully assembled, with each tier inverted and nested for efficient packing. The preassembled metal frames, featuring a spring push-button mechanism, allowed each tier to simply drop and lock into place at store level before loading product. Optional headers and branded shelf strips enhance in‑store visibility, while heavy‑duty locking casters make repositioning effortless.

Brand: Sony's PlayStation
Retail partner: Sam's Club
Display manufacturer: Kendal King

Created for the holiday season, this dual-pallet PlayStation — produced by Kendal King Group in partnership with PlayStation and Sam’s Club — leverages a pull-card mechanic to merchandise high-value PS5 bundles while minimizing shrink. Shoppers select a card representing their desired bundle and redeem it with an associate, enabling a clean, organized and secure selling environment. Designed for Sam’s Club’s First Feature location, the program combines bold PlayStation branding and clear bundle communication to command attention in the club’s most impactful merchandising zone.

Brand: Christian Dior
Display manufacturer: Duggal

This dynamic national rollout for a new Christan Dior beauty boutique — a brick-and-mortar concept, along with counter stores, crafted by Duggal — combined illuminated light boxes and bold digital signage to create a striking in-store experience. The combination of light, texture and motion transformed each location into an immersive showcase. This created an elevated visual moment for shoppers to instantly engage.

Brand: Coca-Cola Co.'s Bodyarmor
Retail partner: Kroger
Display manufacturers: In-Store Experience, BDA and Smurfit Westrock

Bodyarmor's March Madness execution at Kroger with bold 3D bracket imagery reinforced both the tournament and the need to make better picks, whether choosing a sports drink or filling out a bracket. The Jumbotron Pallet Topper (produced by In-Store Experience) delivered strong, from-afar visibility across multiple pallet layouts. A pop-a-shot game (produced by BDA) amplified basketball energy and engagement. The bracket shipper (produced by In-Store Experience) and branded base wrap (produced by Smurfit Westrock) completed the high-impact display.

Brands: Albertsons' Signature Select and national brands
Retail partner: Albertsons
Display manufacturer: Applied Merchandising Concepts (AMC)

The "Wellness Center" fixtures developed by AMC for Albertsons' flagship pharmacies transform open spaces into high-end retail destinations. These merchandisers focus on a premium aesthetic and functional longevity to keep pharmacy departments modern. With luxurious construction, customer engagement, versatile shelving and upgradeable headers, these units allow Albertsons to transition its pharmacy departments into "health-and-wellness destinations" by effectively showcasing high-margin vitamins, supplements and wellness products.

Brand: Starlink
Retail partner: Best Buy
Interactive display partner: OnQ

OnQ partnered with Starlink to launch an interactive retail experience across Best Buy stores nationwide, introducing shoppers to satellite internet through education-first design. Custom UX/UI, video attract loops and guided navigation helped customers understand benefits, use cases and simple self-installation, whether self-directed or associate-assisted. QR-enabled purchase handoff connected in-store engagement directly to Best Buy’s e-commerce platform. OnQ’s Converge in-store retail CMS platform enabled real-time content updates as Starlink evolved its hardware and plans. The project resulted in increased dwell time, deeper engagement and measurable month-over-month growth in key content interactions, successfully translating a complex, disruptive service into an accessible retail experience that drives conversion.

Brand: Meta's Meta Quest
Retail partner: Sam's Club
Display manufacturer: Kendal King

This pull-card-driven pallet display for Meta Quest 3S — produced by Kendal King in partnership with Meta and Sam’s Club — was designed to solve a common challenge in club retail: driving sales of high-value electronics without placing product directly on the floor and being susceptible to shrink. Shoppers grab a pull card and present it to an associate for fulfillment, while the display delivers bold brand storytelling, integrated pricing and a strong subscription callout. The semipermanent, modular structure creates an eye-catching destination that builds confidence and excitement even without physical product present. 

Brand: Coca-Cola Co.'s Powerade
Retail partner: Kroger
Display manufacturer: In-Store Experience and Smurfit Westrock

With this FIFA World Cup lobby display, Powerade is "owning" soccer through a dynamic suite of display assets, including but not limited to what is shown in this example at Kroger. Two brand walls, swappable lug-ons, case card, base wrap (produced by Smurfit Westrock) and the shopper ball shippers and pillars (produced by In-Store Experience) come together to drive strong in-store visibility and shopper engagement. The soccer ball assets are easy to construct, and their hexagons connect to the hexagon pattern of the Powerade bottles themselves, a symbol that persists throughout these FIFA World Cup displays and beyond.

Brand: Manscaped
Retail partner: Walmart
Display manufacturer: Bay Cities

Produced for 1,091 Walmart locations, this premium holiday endcap by Bay Cities features an open-format design with multiple floating shelves to showcase a diverse product range. The display centers on a strategically placed standee lug-on, featuring custom-shot photography scaled specifically for this unit. To drive the "gift-box opening" theme, festive gift-wrap graphics and a holiday background create a cohesive, high-end seasonal experience. This execution effectively positions Manscaped as a top-tier gifting destination, utilizing high-impact imagery and accessible merchandising to capture the spirit of the holiday shopper.

Brand/retailer: Sherwin Williams
Display manufacturer: Innovative Marketing

Innovative Marketing designed, engineered and manufactured Sherwin-Williams’ revitalized Designer Color Collection display, transforming a 14-year-old HGTV Home shell into a bold new in-store centerpiece. By re-cladding existing structures and organizing five curated color collections, the team created a vibrant, intuitive presentation supporting new product launches. Engineered for easy installation with only a screwdriver — and supported by QR-linked how-to videos — the rollout was seamless during peak season, driving incremental sales and exceeding expectations. Repurposing 4,400 displays prevented an estimated 600 dumpsters of landfill waste, delivering an environmentally and economically sustainable retail solution.

Brand/retailer: Calvin Klein
Display manufacturer: Duggal

Calvin Klein’s new SoHo flagship location in New York brings its modern aesthetic to life through bold illuminated window displays, sculptural drapery and custom pop-up fixtures crafted by Duggal. Inside, raw-wood fixtures and curated risers introduce a warm, tactile contrast. This space feels intentional and artful, creating a minimalist environment that draws shoppers in and reflects the brand’s refined, contemporary identity.