Top Retail Media Stories From February 2026
Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.
A number of retailers, brands and commerce marketing entities shared retail media-related advancements, research, collaborations and other news and perspectives in February. Some of P2PI’s notable headlines included:
- Retail Media Summit Canada 2026: The Signals Defining What Comes Next: Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.
- Why Retail Media Success Depends on Alignment, Collaboration: Kenvue Canada's Matthew Maruscak and Newell Brands' Vidya Jagannathan talk communication, budget structure and consistency at Retail Media Summit Canada.
- Target Tests Roundel Ads Within ChatGPT Conversations: The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.
- Albertsons Joins OpenAI Pilot for Targeted Promotions: The launch builds on the retailer's other AI efforts.
- Survey Shows Brands Should Approach America 250 With Relevance, Not Rhetoric: For retailers and retail media networks, the opportunity extends beyond in-store promotions.
- Kroger, Pinterest Bring Inspiration to Mealtime: Social ads help brands solve marketing challenges.
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- Inside the Race to Win Shoppers in AI-Enabled Marketplace: As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.
- Giant Eagle Adds Alcohol Cashback to Its Digital Channels: Swiftly partnership modernizes promos with unified solution.
- DoorDash Ads Boosts CPG Shopper Reach With New Targeting Solutions: The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals.
Member Exclusive
- P2PI's 2026 Shopper Pulse Study (Wave 1): P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.
