Ibotta Debuts New B2B Solutions, Brand Campaign
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“Since the day we launched, Ibotta has looked to strengthen the connections between advertisers, retailers and consumers,” said Bryan Leach, founder and CEO of Ibotta, in a news release. “As we built our reputation with consumers, the relationships we made with advertisers and retailers kept getting stronger and stronger, producing a flywheel effect. We listened to their needs and realized we absolutely had the technology to provide solutions to their biggest challenges."
“The recent and upcoming changes by Apple and Google, and the continued focus on privacy, signal the end of digital marketing as we've known it,” said Rich Donahue, chief marketing officer for Ibotta, in the release. “Advertisers are wondering, ‘What’s next?’ We created this campaign to showcase the opportunities that Ibotta and the IPN can offer at scale, a full spectrum of performance marketing services to help advertisers and retailers navigate the changing landscape of advertising.”
Cash back rewards platform Ibotta has launched Ibotta Performance Network (IPN),a publisher and retail network that the company says will soon reach more than 120 million shoppers in the U.S. The platform aims to give advertisers a pathway to launch “pay for sale” performance marketing campaigns.
With the launch, Ibotta expands its scope to deliver B2B Rewards as a Service (RAAS) solutions to retailers, publishers and advertisers in the CPG space and beyond.
Retailers benefit from increased traffic and the ability to create closed-loop rewards programs, encouraging loyalty with consumer savings that are redeemable on future store trips, according to the release. This summer Walmart will join the IPN, enabling advertisers to give brands high-profile exposure with purchase-ready shoppers at the nation’s largest retailer.
To support the launch of the expanded IPN, Ibotta will launch its first B2B brand identity campaign, including print, digital and experiential ads built around the idea that “promotions will never be the same.”
The B2B campaign and visuals encompass the Ibotta brand colors as a spectrum of services, according to the release, with each one representing unique opportunities for advertisers and retailers to partner with Ibotta. From at-scale opportunities in promotions (cash back offers distributed across the IPN), to the capabilities of Ibotta properties (i.e., the Ibotta app, browser extension and Ibotta.com), to data, insights and media, Ibotta’s solutions aim to help advertisers and retailers navigate the digital advertising ecosystem.
The initial campaign will showcase all colors and speak to the value of the entire network, while subsequent executions will be more targeted for the unique capabilities Ibotta can offer and be laser-targeted towards specific B2B audiences.