Sam’s Club updated its in-store health screening kiosks through a partnership with higi in time for the Heart Foundation's designation of February as "Heart Health Month."The warehouse club chain partnered with Chicago-based higi to place the tech company’s screening kiosks in 622 of its 659 stores across the U.S. and Puerto Rico. The kiosks measure blood pressure, pulse, weight and body mass index.Shoppers can sign up for an online account with higi to track their health information over time, share it with others through the platform, and participate in monthly fitness challenges to earn points and prizes. The platform aggregates data from over 80 third-party fitness devices and activity trackers and is accessible via a mobile application for iPhone and Android devices. The kiosk's display screen runs ads for national brands as well as private-label products and Sam’s Club health services, senior manager of corporate communications Laura Ladd Poff told the Institute. “Identifying, procuring and delaying content will be fully executed by higi."Currently, higi kiosk screens display ads for PepsiCo's Quaker Oats’ #HeartTalks campaign, as well as the “heart to heart challenge" higi is running this month, which lets users earn points redeemable for a donation to the American Heart Association and entries to win a Garmin activity tracker.The new kiosks complement the free monthly screenings Sam’s Club has been offers to members and the public. They replace kiosks operated by Atlanta-based SoloHealth, which were removed from stores in late 2016, Ladd Poff said.Rounding out the health-focused atmosphere in stores, brands including Clif Bar & Co.’s flagship, Premier Nutrition’s Premier Protein and private label Member’s Mark are stocked on custom pallet displays depicting the retailer’s logo along with the message, “a healthier you starts here.”A Jan. 26 email blast promoted the retailer’s Club Pickup service as way to “stock up on healthy faves," while radio spots and displays ads on websites such as passionforsavings.com and heavy.com used New Year’s resolutions and healthy living themes to plug club membership.The retailer also recognized "Heart Health Month" by offering “Healthy at Heart” screenings at locations with a pharmacy. The Feb. 11 event was sponsored by Procter & Gamble’s Metamucil and Align, as well as Member’s Mark. Additionally, an article in the January/February issue of the retailer’s Healthy Living Made Simple magazine listed foods and supplements to fight heart disease. Online, Feb. 6 Facebook and Twitter updates linked to a “Healthy Heart” showcase of vitamins and supplements on samsclub.com.