Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.
InBloom, the direct-to-consumer nutritional powder and supplement brand founded by actress and entrepreneur Kate Hudson in 2020, made its brick-and-mortar debut exclusively at Whole Foods in January.
Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.