Gibson Brands, Inc.

Lowe's Style Studio launched on the Apple system in February. It will be tested this month at stores in North Carolina, New Jersey and California.

The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Recent retail news includes Walmart improving its paint assortment and Sam's Club celebrating a milestone anniversary.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members.

EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference.