P2PI Parent Company Launches GLP-1 Shopper Summit
As GLP-1 adoption accelerates, retailers and consumer brands are confronting what could become one of the most significant shifts to the grocery basket in decades.
Households using GLP-1 medications currently account for 23% of U.S. households and are projected to represent 35% of all food and beverage units sold by 2030, according to Circana. The scale of this shift is already influencing how consumers shop, what they purchase and how retailers and brands plan for future growth.
The Path to Purchase Institute's parent company, EnsembleIQ, today announced the launch of the inaugural GLP-1 Shopper Summit, a one-day event that will bring together senior leaders from retail, CPG, data and technology organizations to explore how GLP-1 adoption is reshaping shopper behavior — and what it means for merchandising, product innovation, shopper engagement and long-term business growth.
The summit will take place Nov. 12 in Chicago alongside P2PI's InStore Ignite conference and is presented by EnsembleIQ's portfolio of business intelligence brands, including Progressive Grocer, Drug Store News, Store Brands, Consumer Goods Technology and the Path to Purchase Institute.
Retailers and brands are already seeing measurable shifts in basket composition, category performance, portion sizes, wellness priorities and consumer expectations. The GLP-1 Shopper Summit will equip business leaders with original research, data-driven insights and practical strategies to respond to these changes and uncover new growth opportunities.
Consumers using GLP-1 medications are increasingly prioritizing products rich in protein, fiber and healthy fats while reducing purchases of foods high in carbohydrates and sugar. These evolving preferences are creating ripple effects across product portfolios, merchandising strategies, pharmacy, shopper engagement and the in-store experience.
Yet many organizations are still working to understand the scale and speed of this transformation and how best to adapt.
"The GLP-1 shopper is not simply another consumer segment,” said Eric Savitch, senior vice president and group brand director at P2PI, Progressive Grocer, Store Brands and Consumer Goods Technology. “We believe this represents a fundamental change in shopper behavior that could reshape categories, retail strategies and growth opportunities across the industry.”
"Retailers, brands and technology companies are all trying to understand what happens next,” Savitch added. “By bringing together the audiences, industry relationships and insights of our trusted brands, we're creating a forum where leaders from across the retail ecosystem can examine the research, challenge conventional thinking and begin developing strategies for the next generation of shoppers."
Designed for leaders across retail, CPG and technology, the program will explore:
- How GLP-1 adoption is changing food purchasing behavior and household spending.
- Merchandising and assortment strategies for an evolving consumer.
- The growing intersection of food, pharmacy and health services.
- Product innovation and portfolio strategies for consumer brands.
- New opportunities for shopper engagement, education and personalization.
Registration is now open, and a limited number of sponsorship opportunities are available for organizations looking to contribute to the conversation and demonstrate leadership around one of the retail industry's most consequential shifts.
