Gillette Pepsi Cos., Inc.

Just another example of how Amazon is diversifying its footprint and doubling down on grocery.

Simbe's retailer partners can now give their vendors daily intel on SKU-level shelf availability and out of stocks, promotional execution and product performance trends.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.

Profiles of Business Excellence winners Swati Bothra, Stephanie Bunnell, Alicia Crespin, Rulynn Hansen, Katie Streeter Hurle, Claudia Johnson, Charel MacIntosh, Shannon Randlett-Romano, Jackie Stone and Pamela Young.

The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time. 

Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look.