Retail Media Unplugged, Stratacache
P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.
Advertisement - article continues below
Advertisement
For the first time ever, Retail Media Unplugged was recorded on location at Retail Media Summit UK (RMS UK) in London on Oct. 16. We chatted with Chris Riegel, chief executive officer of Stratacache, a sponsor of RMS UK this year, to get his insights on:
- Creating a digital out of home (DOOH) network versus a next generation shopper marketing network;
- How CPG brands can best connect with shoppers in store in the current retail landscape; and
- What are some untapped, potential opportunities in the in-store retail media space.