Retail Media Unplugged, Clear Channel UK

For the first time ever, Retail Media Unplugged was recorded on location at Retail Media Summit UK (RMS UK) in London on Oct. 16. We chatted with Colin Horan, strategic partner, FMCG, at Clear Channel UK, a sponsor of RMS UK this year, to get his insights on the role of out of home (OOH) in a world of first-party data and precision targeting. He also shares his thoughts on the challenges and opportunities in the space as well as OOH's evolution in recent years.