Audio/Visual (AV)

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

The convenience chain is growing its retailer media network in partnership with My InStore Radio.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh.

The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

One campaign won an OmniShopper Award in the "Packaging" category.