In-Store Activation

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.

In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. 

We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.

Watch the On-Demand webinar with KCL and Unilever for insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers.

Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season.

The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports.

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.