In-Store Activation

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.