In-Store Activation

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

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The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

Walgreens, which made an appearance in Walt Disney Pictures’ body swap comedy, used in-store signage to promote the film’s Aug. 8 theatrical release and position itself as a place serving women of all ages.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.