In-Store Activation

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

In November, the parent company of Blue Bunny and Halo Top will discuss insights and results from a massive summer activation with Jewel-Osco.

Select Best Buy locations will offer a dedicated brand experience, including dynamic videos, educational information and the ability to see, touch and try on a variety of Oura smart rings.

The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.