In-Store Activation

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.