Fernando shares why the biggest barrier to retail media success isn't technology, but internal silos — and how brands can break in-store shoppers out of "autopilot" mode.
Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.
Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.
P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
