Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.
A member-exclusive report on Walgreensโ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.
Orange Apron Media's Stephenie Cattonar and Vantage's Drew Cashmore explore why strong technology infrastructure is essential for building a scalable retailer media network at P2PI's Retail Media Summit.