Retail Media Networks

On Retail Media Unplugged, Peters shares why the best AI strategy right now isn't flashy tech — it's basic data hygiene, and why CPG brands must rethink product titles for large language models.

Noteworthy P2PI in-store headlines include a look at ShopRite and research on what consumers want.

Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

The mass merchant sees discovery and AI reshaping the shopper journey.

The move follows other recent leadership announcements from the company.

He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

Notable P2PI retail media headlines include an exclusive look at Mariano's and our annual Hall of Fame honorees.

The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.

The retailer partnered with Digits to offer a full suite of digital and in-store media tactics.