Retail Media Networks

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Tech exec stresses importance of flexibility as retail media evolves.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.

The solution offers self-serve tools designed to drive growth across the marketplace.

The new solution leverages a data-first approach and a proprietary metric to deliver scale, relevance and measurable sales outcomes for creator content.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

The partnership brings immediate point-of-purchase digital screens to 208 stores across three states as part of a full-funnel strategy.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.