Cyndi Loza

Managing Editor, Member Content
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Cyndi Loza is managing editor, member content, for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than eight years, covering retailers, including Target, 7-Eleven, The Home Depot and Dollar General, and topics such as retail media. Follow her on Twitter or connect with her on LinkedIn.



Retail Media Unplugged, Episode 6

P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
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Shopper Perceptions of Retail Media Across the Pond

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.

Schick Launches Razor for Hispanic Heritage Month

Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.

Retail Media Up the Funnel

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

The Future of Ad Targeting – Why Retail Media is the Solution, Not the Problem

In Europe, retail media networks haven’t grown in spite of General Data Protection Regulation, but because of it.

Coke Elevates Black-Owned Brands at Target

The manufacturer ran a campaign on elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

Retail Media: The Agency Perspective

​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

​​​​​​​The Need for Measurement Standardization

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

Unilever Suggests Ice Cream Daily at Meijer

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

Vibenomics, Partner to Improve Measurement of In-Store Retail Media

Vibenomics has partnered with for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.