ARTICLES BY THIS AUTHOR
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.
Nielsen executives discuss their company’s role in the media landscape, including measurement.
In Europe, retail media networks haven’t grown in spite of General Data Protection Regulation, but because of it.
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.
Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.
Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.
Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.