Cyndi Loza| Path to Purchase Institute

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Cyndi Loza

Managing Editor, Member Content

Author Profile

Cyndi Loza is managing editor, member content, for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than eight years, covering retailers, including Target, 7-Eleven, The Home Depot and Dollar General, and topics such as retail media. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

7/26/2024
Winning with CPG Brand Collaborations
Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.

Cyndi Loza
7/24/2024
Retail Media Unplugged, Scotts Miracle-Gro
P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more.

Cyndi Loza
7/23/2024
Member Report: Struggles and Desires of Gen Z
A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Cyndi Loza
6/17/2024
Retail Media Award Winners Discuss Measurement
Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.

Cyndi Loza
6/14/2024
The In-Store Retail Media 'Renaissance'
In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.

Cyndi Loza
6/13/2024
Co-op’s Retail Media Journey
Dean Harris, head of Co-op Media Network, discusses the retailer’s unique market position in the U.K., plans for the future and more.

Cyndi Loza
6/11/2024
Retail Media Unplugged, Co-op
P2PI chats with Co-op's Dean Harris on the retailer’s unique market position in the U.K., plans for the future and more

Cyndi Loza
3/7/2024
Retail Media Summit Canada Recap
Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

Cyndi Loza
2/6/2024
Trends 2024, Part 1: Retailer Media Network Ratings & Insights
From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Cyndi Loza
2/6/2024
AD Retail Media’s Transition In-House
Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

Cyndi Loza