Cyndi Loza
ARTICLES BY THIS AUTHOR
- 3/11/2025
Costco Builds On Offsite Retail Media Momentum
Building on its first offsite retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners. - 2/19/2025
Canadian Shopper Survey: Retail Media Perceptions, Engagement
P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase. - 1/13/2025
P2PI Debuts Interactive Omnichannel Landscape
The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings. - 12/22/2024
P2PI, SMG Talk the Future of Commerce Marketing
P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry. - 12/12/2024
Costco Furthers Offsite Retail Media Journey
The warehouse giant admits it's still the early days, though. - 12/11/2024
Retail Media Unplugged, Rokt
P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London. - 12/3/2024
Retail Media Unplugged, LiveRamp
P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London. - 11/26/2024
Retail Media Unplugged, Stratacache
P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London. - 10/13/2024
Kroger, Threefold Talk Long-Term Retail Media Strategies for Brands
P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success. - 10/13/2024
Kettle & Fire’s Retail Media Strategy
Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.
