Cyndi Loza

Managing Editor, Member Content
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Cyndi Loza is managing editor, member content, for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than eight years, covering retailers, including Target, 7-Eleven, The Home Depot and Dollar General, and topics such as retail media. Follow her on Twitter or connect with her on LinkedIn.



The Promise of Retail Media

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Beer, First Aid Among Summer Category Winners

Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. 

J&J Touts Holiday Incentive at Kroger

Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.

7-Eleven's New Media Network Focuses on Offsite, In-Store Solutions

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.

Unilever Runs Digital Summer Program at Target

Unilever teamed with Target this summer for a beach-themed digital program highlighting multiple personal care brands from the manufacturer. 

Welly Enters OTC, Supplement Category

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

Dr Pepper Stocks Fridges at Meijer

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

Walmart Gets Exclusive Hair 'Edit'

Walmart expanded its partnership with global media and organization company The Home Edit and its founders Joanna Teplin and Clea Shearer this summer to roll out a collection of hair accessories and beauty storage products.

Retail Media: The Omnichannel Landscape

For CPG brand marketers, there's no escaping retail media and its importance.

Member Spotlight (July-August 2022)

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.