Cyndi Loza

Managing Editor, Member Content
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Cyndi Loza is managing editor, member content, for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than eight years, covering retailers, including Target, 7-Eleven, The Home Depot and Dollar General, and topics such as retail media. Follow her on Twitter or connect with her on LinkedIn.



Alka-Seltzer Touts OTC at Amazon

Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.

Member Report: Trends in the Alcoholic Beverage Industry

Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report. 

Member Report: Trends in the Cosmetics Industry

From shoppers increasingly choosing clean ingredients to the rise of social commerce and indie brands, a new report shares five key trends to watch in the cosmetics category this year.

Mtn Dew Storms Circle K with Another Exclusive

Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.

P2PI Research: Evolution of the In-Store Shopping Experience

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Fresh Market Talks Launching a Live Shoppable Video RMN

Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.

Member Report: Shopper Marketing Technology Landscape

From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape. 

'Retail Media Unplugged' Is Here

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

Trends 2023: Retailer Media Networks Ratings and Challenges

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Listerine Touts Incentive, Challenge at Target

Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on highlighting a bulk-purchase incentive.