ARTICLES BY THIS AUTHOR
Alka-Seltzer Touts OTC at Amazon
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
Member Report: Trends in the Alcoholic Beverage Industry
Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report.
Member Report: Trends in the Cosmetics Industry
From shoppers increasingly choosing clean ingredients to the rise of social commerce and indie brands, a new report shares five key trends to watch in the cosmetics category this year.
Mtn Dew Storms Circle K with Another Exclusive
Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.
P2PI Research: Evolution of the In-Store Shopping Experience
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
Fresh Market Talks Launching a Live Shoppable Video RMN
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.
Member Report: Shopper Marketing Technology Landscape
From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape.
'Retail Media Unplugged' Is Here
Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.
Trends 2023: Retailer Media Networks Ratings and Challenges
We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
Listerine Touts Incentive, Challenge at Target
Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive.