ARTICLES BY THIS AUTHOR
12/02/2022
The Promise of Retail Media
Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.
11/30/2022
Beer, First Aid Among Summer Category Winners
Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities.
11/07/2022
J&J Touts Holiday Incentive at Kroger
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.
10/28/2022
7-Eleven's New Media Network Focuses on Offsite, In-Store Solutions
The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.
10/11/2022
Unilever Runs Digital Summer Program at Target
Unilever teamed with Target this summer for a beach-themed digital program highlighting multiple personal care brands from the manufacturer.
10/04/2022
Welly Enters OTC, Supplement Category
Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.
09/27/2022
Dr Pepper Stocks Fridges at Meijer
Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.
09/20/2022
Walmart Gets Exclusive Hair 'Edit'
Walmart expanded its partnership with global media and organization company The Home Edit and its founders Joanna Teplin and Clea Shearer this summer to roll out a collection of hair accessories and beauty storage products.
10/05/2022
Retail Media: The Omnichannel Landscape
For CPG brand marketers, there's no escaping retail media and its importance.
08/02/2022
Member Spotlight (July-August 2022)
A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.