ARTICLES BY THIS AUTHOR
- 10/14/2024
Kroger, Threefold Talk Long-Term Retail Media Strategies for Brands
P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success. - 10/14/2024
Kettle & Fire’s Retail Media Strategy
Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands. - 10/11/2024
Retail Media Unplugged, Kettle & Fire
P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space. - 10/1/2024
P2PI Releases Updated Omnichannel Landscape
A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version. - 9/19/2024
Publicis Groupe Buys Mars United Commerce
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions. - 9/13/2024
Dollar General Launches In-Store Audio Network
The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage. - 8/21/2024
Retail Media Network Basics At A Glance
P2PI curates need-to-know retail media intel, terms and definitions. - 8/15/2024
P2PI Talks Contextual Commerce with Chicory CEO
Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform. - 8/6/2024
Retail Media Reality Check: Perceptions, Challenges & Factors Driving Investment
This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.