ARTICLES BY THIS AUTHOR
11/27/2023
Retail Media Unplugged, Episode 6
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
11/17/2023
Shopper Perceptions of Retail Media Across the Pond
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
10/19/2023
Schick Launches Razor for Hispanic Heritage Month
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.
10/10/2023
Retail Media Up the Funnel
Nielsen executives discuss their company’s role in the media landscape, including measurement.
09/19/2023
The Future of Ad Targeting – Why Retail Media is the Solution, Not the Problem
In Europe, retail media networks haven’t grown in spite of General Data Protection Regulation, but because of it.
08/16/2023
Coke Elevates Black-Owned Brands at Target
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.
08/08/2023
Retail Media: The Agency Perspective
Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.
08/08/2023
The Need for Measurement Standardization
Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.
07/26/2023
Unilever Suggests Ice Cream Daily at Meijer
Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.
07/20/2023
Vibenomics, Placer.ai Partner to Improve Measurement of In-Store Retail Media
Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.