Cyndi Loza

Managing Editor, Member Content
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Cyndi Loza is managing editor, member content, for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than eight years, covering retailers, including Target, 7-Eleven, The Home Depot and Dollar General, and topics such as retail media. Follow her on Twitter or connect with her on LinkedIn.



Retail Media Summit Canada Recap

Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

Trends 2024, Part 1: Retailer Media Network Ratings & Insights

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

AD Retail Media’s Transition In-House

Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

The State of Retail Media: Outlooks, Strategies & What’s Next

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

IAB Produces In-Store Retail Media Report

Gathering feedback and insights from various retailer, CPG brand and marketing executives, the IAB released a white paper exploring the future and role of retail media in stores ahead of a panel discussion on the topic at NRF.

Retail Media Unplugged, Episode 6

P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
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Shopper Perceptions of Retail Media Across the Pond

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.

Schick Launches Razor for Hispanic Heritage Month

Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.

Retail Media Up the Funnel

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Coke Elevates Black-Owned Brands at Target

The manufacturer ran a campaign on elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.