Cyndi Loza
ARTICLES BY THIS AUTHOR
- 11/23/2025
How Mars, Monster Energy Are Navigating the Evolving Retail Media Landscape
From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover. - 11/19/2025
The 'Herculean Lift': How BP's Customer Obsession Drives Retail Media, Category Strategy & Potential POS Overhaul
Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media. - 11/16/2025
Kroger Precision Marketing Puts AI Insights in Client Inboxes
The RMN's automated, AI-driven weekly summary, "Agent Monday," is part of a wave of updates focused on helping CPG brands stay nimble as consumer trends change and access data and insights faster. - 10/2/2025
CMX at 5: Inside Its Mission to Make Every Ad Dollar 'Work Harder'
P2PI chats with Parbinder Dhariwal, CMX's VP, general manager, on the RMN’s last five years, the in-store retail media opportunity, and winning in a fragmented and highly competitive space - 9/17/2025
Loblaw Advance Debuts Linear Multi-Touch Attribution Solution
Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms. - 9/15/2025
Grocery Retail Media Networks: A Journey ‘From Side Hustles to Strategic Engines’
Leaders from top companies weigh in on retail media’s evolution, ongoing priorities for both retailers and CPG brands, and what’s holding the industry back. - 9/3/2025
Albertsons Runs Retail Media BOGO Deal
Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible. - 9/3/2025
P2PI Launches Canada Omnichannel Landscape
The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings. - 7/6/2025
Nature's Path Looks to Grow U.S. Household Penetration via 'Relatable' Brother Nature Character, Brand Relaunch
P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S. - 6/19/2025
Why Reddit: Where CVS Sees Value in Its New Retail Media Partnership
P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.
