ARTICLES BY THIS AUTHOR
- 9/19/2024
Publicis Groupe Buys Mars United Commerce
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions. - 9/13/2024
Dollar General Launches In-Store Audio Network
The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage. - 8/21/2024
Retail Media Network Basics At A Glance
P2PI curates need-to-know retail media intel, terms and definitions. - 8/15/2024
P2PI Talks Contextual Commerce with Chicory CEO
Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform. - 8/6/2024
Retail Media Reality Check: Perceptions, Challenges & Factors Driving Investment
This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more. - 8/6/2024
Measuring Success Across the Funnel
Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs. - 7/26/2024
Winning with CPG Brand Collaborations
Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space. - 7/24/2024
Retail Media Unplugged, Scotts Miracle-Gro
P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more. - 7/23/2024
Member Report: Struggles and Desires of Gen Z
A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.