Retail

Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends.

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Netflix has unveiled more details about its forthcoming permanent retailtainment concept.

The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences.

The warehouse club chain is leaning into technology to improve efficiency and enhance personalization.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.