Retail

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Local products still have momentum, but consumers remain cost conscious.

Ulta’s marketplace expansion and Target’s curated beauty assortment mark the next phase for each retailer.

Numerator data shows a more cautious consumer mindset shaping purchase patterns and brand expectations.

Here are ways for brands to stay relevant before, during and after major occasions.

Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

The launch comes as major retailers such as Walmart are also preparing for a future shaped by agentic AI.

From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals.